Performance-based cooperation
Success-fee online marketing
The base-fee service covers ongoing strategic and operational work, while the performance-linked success fee gives us a direct interest in improving your results.
- Fixed, predictable monthly base fee
- Success fee only when goals are met
- Jointly defined KPIs
- SEO, PPC, social, web and analytics
How does it work?
A fixed base fee and a performance-linked success fee
Full-service digital marketing with a fixed base fee and a performance-linked success-fee incentive.
Predictable costs
The base fee is a fixed fee, invoiced monthly, that covers the operational work.
Shared interests
On top of this, we agree a success fee, which we invoice if we exceed business goals defined in advance (such as revenue, purchases, leads or key KPIs).
Continuous motivation
This part of the fee is not fixed: it motivates us not just to reach but to surpass the goals we set together.
Why us?
Why choose us as your success-fee partner?
AdOps Digital is a premium full-stack online marketing agency in Budapest, Hungary. In the success-fee model, your result is our result too – which is why we only start working with partners where we can genuinely deliver the goals we set together.
Request a quote-
Transparent pricing, no hidden costs
We set out the base fee and the success-fee terms in advance. What you see in the quote is what you pay.
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Not a commission, but a shared goal
The success fee isn't due because “something happened”, but only if we exceed the business goals we set together.
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Senior specialists only, in-house
We have no juniors and no outsourced work: your project is handled by colleagues with many years of experience whom you can reach directly.
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Carefully selected partners
We only take on success-fee cooperation with a limited number of carefully selected companies – so every client gets genuine senior attention.
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Tracking and conversion measurement as standard
The success fee relies on accurate measurement: we sort out GA4, conversion tracking and, if required, server-side tracking.
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We fix technical errors too
As IT engineers, we don't just hand over a list of errors: we also fix the technical issues on your website and in your tracking.
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All channels in one pair of hands
SEO, AI optimisation, PPC management, social media, email marketing, website and analytics: we put the monthly budget where it delivers the most.
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We reply within 24 hours
Every request can be tracked in our own workflow management system – no emails get lost.
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Online dashboard and monthly meeting
You can follow your KPIs in real time, and we discuss the results every month.
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Verifiable results
Public case studies and genuine, verifiable client reviews back up our work.
What you get
What does the success-fee cooperation cover?
Full-service digital marketing: we choose the channels together, tailored to your goals.
Search engine optimisation
Better rankings and more organic visitors on Google.
AI optimisation
Visibility in the answers of ChatGPT, Gemini and Google AI.
PPC management
Google, Meta, TikTok and ChatGPT Ads campaigns, focused on conversions.
Website and online store development
Fast, measurable pages designed for conversion.
GA4 and server-side tracking
Accurate data – the basis for calculating the success fee.
Social media
Content and community building on the relevant platforms.
Email marketing
Newsletters and automations for returning customers.
Influencer marketing
Authentic recommendations from creators your target audience loves.
AI agent development
AI solutions that support customer service and internal processes.
We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!
After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!
A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.
A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.
The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!
We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.
FAQ
Frequently asked questions about the success-fee model
Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.
What exactly does the success fee mean in your pricing?
The success fee is a performance incentive that we charge on top of the base fee if we exceed defined business results (such as conversions, revenue growth or client targets). This ties our interests to your success – it is not simply a commission for “something having happened”.
Is there a base fee as well, or do you only charge a success fee?
There is a base fee. Our model is built on a base fee that covers ongoing strategic and operational work, supplemented by the success fee if results improve according to the KPIs agreed in advance. It is a hybrid model that combines stability and incentive.
Why is this better than a traditional retainer or a success-fee-only model?
The fixed base fee allows us to do continuous, proactive work (such as campaign optimisation and strategy development), while the success fee ties us to measurable results. This means we are genuinely invested in performance: we don't just want to complete the task, but to deliver better business results.
Which metrics do you use to calculate the success fee?
The success fee is always based on jointly defined KPIs (key performance indicators), such as the number of conversions, the number of new clients or leads, growth in online store revenue or ROAS targets. We agree on these at the start of the cooperation, and invoicing follows them.
Do I still have to pay if the goals are not met?
We only charge a success fee if we meet or exceed the defined goals; if the cooperation doesn't reach them, there is no success fee. The base fee, however, is invoiced every month for the work carried out.
How soon can results be seen?
Every industry and campaign is different. The first meaningful results are often visible within a few weeks, while longer-term strategic elements (such as SEO) come to fruition over 3–6 months. The success-fee structure means that both short- and long-term goals are incentivised.
Who don't you work with?
We select our success-fee partners carefully. We don't work with companies that don't believe in long-term partnership and only want quick, ill-considered campaigns; don't run their business transparently; sell unethical products or services; don't know their own store's expected ROAS, profit margins and operating costs; don't treat marketing as a business but are just “giving it a try”; come with unrealistic expectations; are intermediary service providers (e.g. estate agents, consultants); operate or are members of an affiliate network; sell food supplements, medicinal products, vitamins or other questionable substances; target a very narrow market segment; or run an online store based on dropshipping.
Services
Our other services
Full-service, premium online marketing for SMEs.