A dentist in the surgery, with a patient in the dental chair behind

Industry

Healthcare marketing

Online marketing, ads and SEO for healthcare providers, specialist practices and pharmacies – so you get more patients and more appointment bookings.

  • Specialised in healthcare providers
  • Compliant ads
  • Online appointment booking
  • Fixed monthly fee, no commission
4.8 · 52 client reviews

Why us?

Why choose us for healthcare marketing?

We work specifically for healthcare providers: clinics, practices, therapists and pharmacies. We have Hungarian and international experience in every area of marketing – take a look at our references and start working with us!

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  1. Specialised in healthcare providers

    We know how patients choose a doctor: in search results, on the map, based on reviews and professional credibility. We build the marketing around that decision.

  2. Compliant campaigns

    We know Google's and Meta's healthcare advertising policies and the GDPR: we do not target based on health status, we do not pass on patient data, and we do not promise cures.

  3. Fixed monthly fee, no commission or hidden costs

    We do not take a commission on your ad spend, so our interest is in making your campaigns bring in appointment bookings. What you see in the quote is what you pay.

  4. We track bookings and calls

    We set up tracking for appointment bookings, phone calls and enquiries – in a way that is also sound from a data protection perspective – and you can follow them in real time on the dashboard.

Who do we help?

Healthcare marketing for every speciality

A dental practice, a psychologist and a pharmacy each need very different marketing to bring in patients or customers. That is why we tailor the strategy to the speciality, the patients' decision process and the rules that apply to it.

Private clinics and diagnostic centres

At private clinics and diagnostic centres (CT, MRI, laboratory), patients often search for a specific examination or specialist and want a quick appointment. With landing pages for each speciality and examination, online appointment booking and compliant ads built on search intent, we make your clinic the first choice.

  • Landing pages for each speciality and examination
  • Targeting “examination + city” searches (e.g. “MRI Budapest”)
  • Online appointment booking and booking tracking
  • Doctor profile pages to strengthen expertise and credibility

Dental practices and implant centres

At a dental practice, individual treatments – implants, orthodontics, cosmetic dentistry – are high-value, and patients decide based on price, reviews and trust. We bring in new patients, including from abroad if required, with pages for each treatment, local dental SEO, review collection and targeted ads.

  • Pages for each treatment: implants, orthodontics, whitening
  • Local dental SEO and Google Maps
  • Review collection with a Google review card
  • Multilingual pages and campaigns for dental tourism

Eye clinics and laser vision correction

Laser vision correction involves a long decision process: patients spend weeks reading, comparing and asking questions before booking a suitability assessment. We guide them through the decision with content that answers their questions, case studies and campaigns optimised for suitability assessments.

  • Knowledge base and comparison pages answering frequent questions
  • Ads optimised for suitability assessments
  • Remarketing within the limits of the rules
  • AI optimisation: appearing in ChatGPT answers

Specialist practices and individual medical practices

Patients find dermatologists, internists, gynaecologists and other specialists with a private practice through “speciality + city” searches and on Google Maps. We fill your consulting hours with a cleaned-up Business Profile, expert content and online booking.

  • Google Business Profile and “specialist + city” searches
  • Expert blog and knowledge base with medical authorship
  • Online appointment booking, fewer phone calls
  • Review collection and management

Psychologists, therapists and physiotherapists

With a psychologist, therapist, physiotherapist or dietitian, patients are looking for a solution to their problem, and trust matters most. We help them find you with discreet, trust-building communication, content that answers their problems and simple online booking – in line with professional ethics rules.

  • Pages optimised for problems and methods
  • Introductory content to build trust
  • Online and in-person booking, online consultations
  • Discreet ads that do not target health status

Aesthetic medicine and plastic surgery

At an aesthetic clinic, visuals and trust decide together, but advertising platforms strictly regulate before-and-after images and body-image messaging. We bring in enquiries with campaigns optimised for consultations, compliant visual content and premium brand building.

  • Campaigns optimised for consultation appointments
  • Compliant visual content and creatives
  • Pages for each treatment and doctor profiles
  • Premium brand building on social media

Pharmacies, medical aids and food supplements

For online pharmacies, medical aid shops and food supplement distributors, online store marketing is key, under strict advertising rules. We grow online sales with Shopping campaigns, a cleaned-up product feed and communication that follows the rules for medicine and healthcare advertising.

  • Google Shopping and Merchant Center feed optimisation
  • Category and product page SEO
  • Product communication that follows advertising rules
  • Newsletter and automation that encourages repeat purchases

Veterinary practices and clinics

Pet owners look for a vet nearby – often urgently, in the evening or at the weekend. We fill your practice with local SEO, Google Maps optimisation, targeting of out-of-hours and emergency searches, as well as vaccination reminders and community building.

  • Local SEO and Google Business Profile
  • Targeting out-of-hours and emergency searches
  • Vaccination and check-up reminder email and SMS
  • Community building among pet owners

Packages

Full-service healthcare marketing

Online marketing solutions that bring in patients. The exact quote depends on your goals, your speciality and the advertising platforms.

Growth package

Google/Meta PPC management and ongoing SEO/AI optimisation

  • Monthly Google and Meta PPC management
  • Advanced conversion tracking, ongoing optimisation
  • 5 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • 1 hour of consultation per month
Get a quote

Outsourced marketing

For monthly ad spend above HUF 3 million

  • Monthly Google and Meta PPC management
  • 10+ hours of SEO/AI optimisation per month
  • Dedicated senior capacity
  • Server-side tracking setup
  • Conversion rate optimisation (CRO) and feed optimisation
  • Social media management and newsletter marketing
  • Free PPC/SEO dashboard, monthly report and meeting
Get a quote

Services

Our healthcare marketing services

If you do not need a full package, you can also choose individual services.

  • Website development

    A modern, fast, mobile-friendly practice website with subpages for each speciality and online appointment booking – in as little as 1 week.

  • Healthcare SEO and AI optimisation

    Audit and SEO strategy, technical and content SEO, optimisation for Google Maps and ChatGPT answers. 5–10 hours per month.

  • PPC management

    Google and Facebook ads in line with the platforms' healthcare policies – optimised for appointment bookings and calls.

  • Social media management

    Facebook and Instagram: credible, professionally accurate posts with images and copy, based on a monthly content calendar.

  • Influencer marketing

    Authentic collaborations that comply with advertising rules – where the speciality allows it.

  • Google review card

    With a reception desk card featuring NFC and a QR code, patients can leave a review with a single tap – more reviews, better Maps rankings.

  • Email marketing

    Check-up and screening reminders, newsletters and automated messages – with patients' consent.

  • AI chatbot for appointment booking

    Answers frequently asked questions and takes bookings 24 hours a day – it does not give medical advice but refers people to the practice.

  • Tracking and analytics

    GA4 and conversion tracking that is sound from a data protection perspective: we track bookings, calls and enquiries.

References

Healthcare providers we have worked for

The website of Sukorói Állatorvosi Rendelő
Sukorói Állatorvosi Rendelő Veterinary practice
The website of the Állkapocsterápia practice
Állkapocsterápia Jaw and masticatory muscle therapy
The website of Dr. Forster, hip and knee specialist
Dr. Forster Orthopaedic surgeon specialising in hips and knees
Home page of the Gallmet food supplement online store
Gallmet Food supplement online store
The website of a veterinary practice
Veterinary practice Veterinarian

Client reviews

What the people we have worked with say

Reviews translated from Hungarian.

4.8 52 reviews on Trustindex

We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!

Biro Anita GA4 and GTM setup · September 2026

After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!

Rácz Zoltán Merchant Center error fixing · August 2026

A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.

Schafarek István August 2026

A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.

Illés Genye May 2026

The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!

Lovas Attila Online store migration · January 2026

We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.

Kemsei Krisztián August 2025

FAQ

Frequently asked questions about healthcare marketing

Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.

Which healthcare providers do you work for?

Private clinics and diagnostic centres, dental practices, eye clinics, specialist practices and individual medical practices, psychologists, physiotherapists and dietitians, aesthetic and plastic surgery clinics, pharmacies and medical aid distributors, health technology and telemedicine companies, and veterinary practices.

How can you help attract patients?

With local SEO and Google Maps optimisation we work to get you to the top for people searching for your speciality in the area around your practice. We use ads to reach people who are looking for an appointment right now, we build trust on your social media pages, and online appointment booking makes it easy for a visitor to become a patient.

How quickly can you see results?

It depends on the strategy you choose. Paid ads can bring appointment bookings within a few days, while SEO and content marketing are a longer-term investment that pays off within a few months.

Do your campaigns comply with healthcare regulations?

We design campaigns in line with applicable legislation, professional ethics rules, the GDPR and Google's and Meta's policies on healthcare advertising. We do not target or remarket based on health status, we do not pass patient data to advertising platforms, and we avoid claims that promise a cure or are misleading. For medicines, we also take the separate rules on medicine advertising into account.

Why is healthcare SEO important?

Most patients search online for a doctor, practice or treatment, and practices that appear on the first page of Google or in the map results win significantly more patients. On health topics, Google and AI assistants pay particular attention to expertise and credibility, so we work with medical authorship, accurate content and structured data.

Do you also build websites, or do you only do marketing?

Yes, we also build mobile-friendly, fast websites optimised for appointment booking, with subpages for each speciality and treatment. On request we also set up an AI chatbot that answers frequently asked questions and takes appointment bookings 24 hours a day – it does not give medical advice but refers people to the practice.

How much does healthcare marketing cost?

The cost depends on your individual needs and the marketing channels you choose. We prepare a tailored quote based on your goals and budget. We work for a fixed monthly fee and do not charge commission on ad spend.

Contact

Let's work together!

Tell us how we can help, and we will get back to you with a tailored proposal.

Company name
AdOps Digital Kft.
Company reg. no.
01-09-412668
Tax number
32219850-2-43
Registered office
Nagytétényi út 180–196, 1223 Budapest, Hungary
4.8 · 52 client reviews

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