Client in a hair salon leaving a review on her phone, with a Google review card on the counter

Industry

Beauty industry marketing

Online marketing, ads and SEO for hairdressers, beauticians and beauty service providers – so you get more clients and a full diary.

  • Specialised in the beauty industry
  • Google Maps and reviews
  • Instagram and TikTok
  • Fixed monthly fee, no commission
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4.8 · 52 client reviews

Why us?

Why choose us for beauty industry marketing?

We work specifically for beauty service providers: hair salons, beauty salons, nail technicians, massage salons and beauty brands. We have domestic and international experience across every area of marketing – request a quote and start working with us!

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  1. Specialised in the beauty industry

    We know how clients choose a salon: on Instagram, on Google Maps, based on photos and reviews – and we know that regular clients are the most valuable.

  2. 360° marketing from one team

    Google Maps, SEO and AI optimisation, ads, website, Instagram and TikTok, influencers and newsletters – you don't need to coordinate several agencies.

  3. Fixed monthly fee, no commission or hidden costs

    We don't take a commission on your ad spend, so our interest is in making your campaigns bring in bookings. What you see in the quote is what you pay.

  4. We track bookings and calls

    We set up tracking for online bookings, calls and direction requests, so you can see which channel fills your diary and follow it in real time on the dashboard.

Who do we help?

Beauty industry marketing for every type of salon

A barbershop, a nail technician and a cosmetics online store need very different marketing to win clients or customers. That's why we tailor the strategy to the type of service, the clientele and the booking model.

Hair salons and barbershops

For hair salons and barbershops, clients come from “hairdresser near me” searches, Google Maps and Instagram, and decide based on photos of the work and reviews. We fill your diary with a properly set-up Business Profile, review collection, before-and-after content and online booking.

  • Google Business Profile and “hairdresser + district/town” searches
  • Review collection with a Google review card
  • Before-and-after photos and videos for Instagram and TikTok
  • Online appointment booking and booking tracking

Beauty salons and facial studios

At a beauty salon, clients often search for a skin problem or a specific treatment and expect expertise. We build a returning clientele with pages for each treatment, skincare content, courses and packages, and local searches.

  • Pages for each treatment (e.g. facial cleansing, hydration)
  • Skincare knowledge base for SEO and AI answers
  • Treatment courses, packages and gift vouchers
  • Treatment reminder emails and texts

Nail technicians, manicure and pedicure

Clients choose a nail technician based on their portfolio and come back regularly. We keep your diary full with a polished Instagram portfolio, trend-based content, simple online booking and reminders before infills are due.

  • Instagram portfolio and trend-based content
  • Online booking, fewer back-and-forth messages
  • Reminders before infills are due
  • Local SEO and reviews

Lash, make-up and permanent make-up studios

For lash extensions, make-up and permanent make-up, visuals and occasions – weddings, school proms, events – drive bookings. We reach clients at the right moment with short video content, landing pages for each treatment and campaigns timed to occasions.

  • Short videos for Instagram and TikTok
  • Campaigns timed to wedding and prom season
  • Landing pages for each treatment
  • Bridal make-up and group offers

Massage salons and wellness providers

For massage salons and wellness providers, gift vouchers, holidays and corporate orders are important sources of revenue. We even out your turnover with voucher sales, holiday campaigns, local SEO and corporate wellness offers.

  • Online gift voucher sales
  • Christmas, Valentine's Day and Mother's Day campaigns
  • Pages for each type of massage and local SEO
  • Corporate wellness offers for B2B clients

Laser hair removal and machine-based cosmetic treatments

For laser hair removal and machine-based treatments, clients decide based on price, results and safety, while advertising platforms restrict before-and-after and body image content. We bring in bookings with pages for each treatment, campaigns and treatment courses timed to the season, and rule-compliant creatives.

  • Pages and FAQs for each treatment
  • Campaigns timed to the start of autumn and winter
  • Treatment courses and packages
  • Creatives that follow platform rules

Beauty training and courses

For nail, lash, make-up or beautician courses, applicants take longer to decide, weighing up the trainer's credibility, the certificate and the price. We fill your groups with course pages, ads optimised for sign-ups, free webinars and email nurturing for applicants.

  • Pages and dates for each course
  • Google and Meta ads optimised for sign-ups
  • Promotion of free webinars and masterclasses
  • Email sequence to convince applicants

Cosmetics online stores and beauty brands

For cosmetics online stores and your own beauty brand, the product feed, visual creatives and repeat purchases are key. We grow sales with Google Shopping and Meta catalogue campaigns, a properly set-up Merchant Center account, influencer partnerships and automated emails.

  • Google Shopping and Merchant Center feed optimisation
  • Meta and TikTok catalogue ads
  • Influencer campaigns with beauty content creators
  • Automated emails that encourage repeat purchases

Packages

Full-service beauty industry marketing

Online marketing solutions that bring in clients. The exact quote depends on your goals, your services and the advertising platforms.

Growth package

Google/Meta PPC management and ongoing SEO/AI optimisation

  • Monthly Google and Meta Ads management
  • Advanced conversion tracking, ongoing optimisation
  • 5 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • 1 hour of consultation per month
Request a quote

For established businesses

Advanced package

Advanced PPC management and more hours of SEO/AI optimisation

  • Monthly Google, Meta, TikTok and ChatGPT Ads management
  • Extended conversion tracking, ongoing optimisation
  • 10 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • Monthly report and meeting
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Outsourced marketing

For ad spend above HUF 3 million per month

  • Monthly Google and Meta Ads management
  • 10+ hours of SEO/AI optimisation per month
  • Dedicated senior capacity
  • Server-side tracking setup
  • Conversion rate optimisation (CRO) and feed optimisation
  • Social media management and email marketing
  • Free PPC/SEO dashboard, monthly report and meeting
Request a quote

Services

Our beauty industry marketing services

If you don't need a full package, you can also choose individual services.

  • Website creation

    A modern, mobile-friendly salon website with a price list, gallery and online appointment booking – in as little as 1 week.

  • Beauty salon SEO and AI optimisation

    Audit and SEO strategy, technical and content SEO, optimisation for Google Maps and ChatGPT answers. 5–10 hours per month.

  • PPC management

    Google, Facebook, Instagram and TikTok ads – optimised for bookings, calls and voucher purchases.

  • Social media management

    Facebook and Instagram: weekly posts with images and copy, based on a monthly content calendar – showcasing your work.

  • Influencer marketing

    Instagram and TikTok: full campaign management with authentic beauty micro-influencers and measurable results.

  • Google review card

    With an NFC and QR code card placed on the counter or by the mirror, clients leave a review with a single tap – more reviews, better Maps ranking.

  • Email marketing

    Appointment reminders, birthday and seasonal offers, automated newsletters – so your clients keep coming back.

  • AI chatbot for appointment booking

    Answers clients' questions and takes bookings 24 hours a day – so you don't have to answer the phone while you're working.

  • Tracking and analytics

    GA4 and conversion tracking: we track bookings, calls, voucher purchases and direction requests.

References

Beauty service providers we have worked for

Website of the Nanuq Beauty salon
Nanuq Beauty Manicure, pedicure and massage, Budapest
Website of Royal Lézer Szalon
Royal Lézer Szalon Laser hair removal, Székesfehérvár
Website of the Royal Siam Thai massage salon
Royal Siam Thai massage, Szombathely
Website of Gaia Salon with the salon team
Gaia Salon Beauty and well-being salon
Home page of the Hajbolt.hu hair extension online store
Hajbolt.hu Hair extension online store

Client reviews

What the people we have worked with say

Reviews translated from Hungarian.

4.8 52 reviews on Trustindex

We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!

Biro Anita GA4 and GTM setup · September 2026

After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!

Rácz Zoltán Merchant Center error fixing · August 2026

A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.

Schafarek István August 2026

A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.

Illés Genye May 2026

The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!

Lovas Attila Online store migration · January 2026

We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.

Kemsei Krisztián August 2025
All reviews

FAQ

Frequently asked questions about beauty industry marketing

Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.

Which beauty service providers is the service available for?

Hair salons and barbershops, beauticians, nail technicians, lash and make-up studios, massage therapists and wellness providers, salons offering machine-based cosmetic treatments, beauty trainers and cosmetics online stores – any beauty service provider who wants more clients and a stronger online presence.

How do you help bring in more clients?

We know how beauty industry marketing works. With local SEO and Google Maps optimisation, we work to get you into the top results for people searching near your salon; with ads, we reach people looking for your services nearby; on your social media we keep your existing followers and win new ones; and if needed, we also promote your services with influencers.

How can my salon reach the top of Google Maps?

Ranking depends mainly on how complete your Google Business Profile is (services, prices, photos, booking link), the number and freshness of your reviews, the local SEO of your website and how close the salon is to the searcher. We sort out your Business Profile, set up regular review collection – for example with a Google review card placed on the counter – and optimise your website for each service.

Which social media platform works best for a beauty salon?

For most salons, Instagram is the main shop window, while TikTok – thanks to short videos – brings in more and more new clients, especially from younger age groups. Facebook matters for the local community, events and ads. We decide how much effort goes into each based on your target audience.

When will I see results?

It depends on the package you choose. Paid ads can show results within a few days, while SEO pays off over a few months.

Do you also build websites?

Yes, we build mobile-friendly salon websites optimised for bookings, with a price list, gallery and online appointment booking. On request, we also set up an AI chatbot that answers clients' questions and takes bookings 24 hours a day.

How much does beauty industry marketing cost?

Pricing is based on your needs: we give you a custom quote based on your goals and budget. We work for a fixed monthly fee and charge no commission on ad spend.

Industries

Our other industries

We also work with targeted online marketing solutions in these industries.

Contact

Let's work together!

Tell us how we can help, and we will get back to you with a tailored proposal.

Company name
AdOps Digital Kft.
Company reg. no.
01-09-412668
Tax number
32219850-2-43
Registered office
Nagytétényi út 180–196, 1223 Budapest, Hungary
4.8 · 52 client reviews

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