Receptionist handing over a room key, with a reception bell on the counter

Industry

Accommodation marketing

Online marketing, ads, SEO and AI solutions for guesthouses, holiday apartments, B&Bs and smaller hotels – so you get more bookings and a stronger online presence.

  • Specialised in accommodation
  • More direct bookings
  • Google Maps and reviews
  • Fixed monthly fee, no commission
Request a quote Packages
4.8 · 52 client reviews

Why us?

Why choose us for accommodation marketing?

We work specifically for accommodation providers: guesthouses, holiday apartments, B&Bs and smaller hotels. We have domestic and international experience across every area of marketing – request a quote and start working with us!

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  1. Specialised in accommodation

    We understand seasonality, weekend and holiday peaks, how booking platforms work and how guests choose accommodation on their phones.

  2. More direct bookings, less commission

    Our aim is for a growing share of guests to book directly with you – so your revenue grows instead of the platforms' commission.

  3. Fixed monthly fee, no commission or hidden costs

    We don't take a commission on your bookings or your ad spend either: we work for a fixed monthly fee. What you see in the quote is what you pay.

  4. We track your bookings

    We set up tracking for your booking system, enquiries and calls, so you can see which channel brings in bookings and follow them in real time on the dashboard.

Who do we help?

Accommodation marketing for every type of property

A guesthouse, a wellness hotel and a city apartment need very different marketing to win bookings. That's why we tailor the strategy to the type of property, its guests and its season.

Guesthouses and B&Bs

For guesthouses and B&Bs, most guests choose based on Google Maps, “accommodation + town” searches and reviews. With a properly set-up Business Profile, continuous review collection and a website optimised for direct bookings, we make sure a growing share of bookings lands directly with you.

  • Google Business Profile and “accommodation + town” searches
  • Review collection with a Google review card
  • Website optimised for direct bookings
  • Content built around local activities and sights

Holiday apartments and holiday homes

For holiday apartments and holiday homes, a large share of bookings comes through the booking platforms, with commission. With your own booking page, a newsletter for returning guests and ads timed to the season, we build a direct booking channel alongside the platforms.

  • Your own booking page with online payment
  • Reaching returning guests via newsletter
  • Campaigns timed to the season and long weekends
  • Promoting a direct booking discount

Smaller hotels and boutique hotels

For smaller hotels, some of the people searching for your brand name still book through the platforms. With a strong presence in Google's hotel results and in brand searches, booking engine tracking and multilingual SEO, we steer guests to your own website.

  • Visibility in Google's hotel results
  • Brand campaign to compete with the platforms
  • Booking engine conversion tracking
  • Multilingual website and SEO

Wellness and spa hotels

For wellness hotels, package offers, holiday and weekend periods and domestic guests dominate. With a landing page for each package, campaigns timed to holidays and seasons, SZÉP card messaging and newsletters, we fill weekdays too.

  • Landing pages and offers for each package
  • Holiday, weekend and last-minute campaigns
  • Promoting bookings with the SZÉP card
  • Offers that increase weekday occupancy

Glamping, campsites and eco-lodges

For glamping sites and eco-lodges, the experience itself is the product, and guests discover places on social media. We bring in bookings with striking photo and video content, an Instagram and TikTok presence, influencer campaigns and pages optimised for experience keywords.

  • Instagram and TikTok content, short videos
  • Influencer campaigns with travel content creators
  • Experience keyword SEO (e.g. “glamping by Lake Balaton”)
  • Gift voucher sales

Rural and wine tourism

For rural accommodation and guesthouses in wine regions, the region, the activities and the food and wine attract guests. With content optimised for the region and activities, packages with wine tastings and activities, and local partnerships, we reach people looking for a countryside break.

  • Regional and activity keyword SEO
  • Packages with wine tastings and activities
  • Partnerships with local wineries and attractions
  • AI optimisation: appearing in ChatGPT recommendations

Event and wedding venues with accommodation

For an event venue with accommodation, a wedding, corporate event or team-building fills the hall and the rooms at the same time. With landing pages for each event type, Google Ads optimised for enquiries and B2B outreach, we bring in high-value enquiries.

  • Wedding, corporate event and team-building pages
  • Google Ads optimised for enquiries
  • LinkedIn and B2B outreach to corporate clients
  • Enquiry and call tracking

City accommodation and hostels

For city apartments and hostels, most guests come from abroad and search in their own language before they travel. We reach them with multilingual SEO, management of international review sites and targeting of pre-trip searches.

  • English and German website and SEO
  • Managing international review sites
  • Targeting pre-trip searches in several languages
  • Multilingual AI chatbot for guests' questions

Packages

Full-service accommodation marketing

Online marketing solutions that bring in bookings. The exact quote depends on your number of rooms, your season, your goals and the advertising platforms.

Growth package

Google/Meta PPC management and ongoing SEO/AI optimisation

  • Monthly Google and Meta Ads management
  • Advanced conversion tracking, ongoing optimisation
  • 5 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • 1 hour of consultation per month
Request a quote

For established businesses

Advanced package

Advanced PPC management and more hours of SEO/AI optimisation

  • Monthly Google, Meta, TikTok and ChatGPT Ads management
  • Extended conversion tracking, ongoing optimisation
  • 10 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • Monthly report and meeting
Request a quote

Outsourced marketing

For ad spend above HUF 3 million per month

  • Monthly Google and Meta Ads management
  • 10+ hours of SEO/AI optimisation per month
  • Dedicated senior capacity
  • Server-side tracking setup
  • Conversion rate optimisation (CRO) and feed optimisation
  • Social media management and email marketing
  • Free PPC/SEO dashboard, monthly report and meeting
Request a quote

Services

Our accommodation marketing services

If you don't need a full package, you can also choose individual services.

  • Website creation

    A modern, fast, booking-focused accommodation website, in several languages and with an online booking system if needed – in as little as 1 week.

  • Accommodation SEO and AI optimisation

    Audit and SEO strategy, technical and content SEO, optimisation for Google Maps and ChatGPT answers. 5–10 hours per month.

  • PPC management

    Google and Facebook ads, brand and remarketing campaigns – optimised for direct bookings.

  • Social media management

    Facebook and Instagram: atmospheric posts with images and copy that encourage bookings, based on a monthly content calendar.

  • Influencer marketing

    With travel and lifestyle content creators: full campaign management with authentic micro-influencers and measurable results.

  • Google review card

    With an NFC and QR code card placed at reception or in the room, guests leave a review with a single tap – more reviews, better Maps ranking.

  • Email marketing

    Pre-season offers, discounts for returning guests and automated newsletters – for direct bookings.

  • AI chatbot for guests

    Answers guests' questions in several languages, 24 hours a day, and guides them to booking – without staffing the front desk.

  • Tracking and analytics

    GA4 and booking engine conversion tracking: see which channel brings in bookings and revenue.

Client reviews

What the people we have worked with say

Reviews translated from Hungarian.

4.8 52 reviews on Trustindex

We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!

Biro Anita GA4 and GTM setup · September 2026

After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!

Rácz Zoltán Merchant Center error fixing · August 2026

A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.

Schafarek István August 2026

A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.

Illés Genye May 2026

The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!

Lovas Attila Online store migration · January 2026

We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.

Kemsei Krisztián August 2025
All reviews

FAQ

Frequently asked questions about accommodation marketing

Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.

Which types of accommodation is the service available for?

Guesthouses and B&Bs, holiday apartments and holiday homes, smaller and boutique hotels, wellness hotels, glamping sites and campsites, rural and wine tourism accommodation, and accommodation with event venues – anyone who wants more bookings and a stronger online presence.

How do you help bring in more guests?

We increase bookings with search and social media campaigns, remarketing, local SEO, Google Maps optimisation and conversion-optimised websites. The goal is not just a strong peak season, but stable occupancy all year round.

How can I get more direct bookings instead of bookings through the platforms?

Booking platforms are good for winning new guests, but they take a commission on every booking. We increase the share of bookings through your own channels with a website and booking system optimised for direct bookings, by reaching guests who search for your name with ads, with a direct booking discount and with a newsletter for returning guests.

How can my accommodation reach the top of Google Maps?

Ranking depends mainly on how complete your Google Business Profile is (photos, services, prices, booking link), the number and freshness of your reviews, and the local SEO of your website. We sort out your Business Profile, set up regular review collection – for example with a Google review card placed at reception or in the rooms – and optimise your website for the surrounding area and local activities.

When will I see results?

Ads can bring more website visitors, enquiries and bookings within the first few weeks. SEO is a longer-term investment; results typically stabilise within a few months.

Do you also build websites?

Yes, we build modern, fast, booking-focused websites for accommodation providers, in several languages and with an online booking system if needed. The goal is more direct bookings and a better guest experience. On request, we also set up an AI chatbot that answers guests' questions in several languages, 24 hours a day.

How much does accommodation marketing cost?

We use custom pricing, because every property is different: the number of rooms, the season and the target audience all vary. Request a quote and we will work out the monthly budget that gets the most out of your marketing. We work for a fixed monthly fee and charge no commission on ad spend.

Industries

Our other industries

We also work with targeted online marketing solutions in these industries.

Contact

Let's work together!

Tell us how we can help, and we will get back to you with a tailored proposal.

Company name
AdOps Digital Kft.
Company reg. no.
01-09-412668
Tax number
32219850-2-43
Registered office
Nagytétényi út 180–196, 1223 Budapest, Hungary
4.8 · 52 client reviews

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