Free ad calculator
Is online advertising worth it for you? Work it out in 1 minute.
Enter a few details about your business and we will instantly show you what return you need to make a profit, how many purchases or leads you can expect, and which channel to start with.
Get the full, personalised analysis
Enter your contact details and it will appear here instantly: break-even point, expected purchases or leads, revenue and profit estimates in three scenarios, a channel recommendation and 3 concrete actions.
Methodology
How the calculator works
Transparently, without embellishment. The goal is not an impressive number but a realistic picture of what you can expect.
It starts from your numbers
Based on your order or client value, margin and repeat purchases, it calculates how much you can pay for a customer and what return you need to make a profit.
It estimates with industry averages
It estimates cost per click and conversion rates cautiously from industry averages adjusted to the Hungarian market – separately for Google Ads and Meta.
It shows three scenarios
Instead of a single attractive number, you get a cautious, a realistic and a good scenario, so you can see the full range.
It gives a concrete recommendation
It shows which channel to start with, how to split the budget, and what matters most in your case.
We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!
After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!
A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.
A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.
The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!
We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.
FAQ
Frequently asked questions about the ad calculator
Can't find the answer? Write to us at hello@ad-ops.hu.
Back to the calculatorHow accurate is the ad calculator?
The break-even point and the maximum customer acquisition cost are calculated exactly from your own numbers. The expected purchases and leads are estimates based on industry averages, which is why we show three scenarios: cautious, realistic and good.
What is ROAS?
ROAS (Return on Ad Spend) shows how much revenue each unit of ad spend brings in. A 4× ROAS means that HUF 100,000 of advertising generated HUF 400,000 in revenue. Whether that is profitable depends on your margin: with a 25% margin, the break-even point is 4×.
How much ad budget do I need to start?
It depends on the industry, but with HUF 150,000–300,000 of ad spend per month you already collect meaningful data. With a smaller budget it is worth starting with a single channel. If a fixed fee doesn't fit your budget, take a look at our success-fee model as well.
Why do you ask for my phone number?
So that we can talk the results through with you free of charge and tell you what we see in your market. It does not commit you to anything.
What happens to my data?
We only use the details you provide to discuss the results, and we do not pass them on to third parties. We only send newsletters with your separate consent. Details are in the privacy policy.
Ad calculator
One minute and you will know the answer
Fill in the calculator or, if you would rather talk, call us: +36 70 784 6000.