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Free Google Analytics audit
- Tracking score 0–100
- Conversion tracking and data collection check
- Source data and ad tracking
- 13-month traffic snapshot
- List of the most serious errors
Free Google Analytics audit
How far can you trust your numbers?
We review your Google Analytics 4 account: whether it counts the right events as conversions, whether you can see where customers come from, and whether you can measure what your ads deliver. We send the results with a tracking score and a list of the most serious errors.
Google Analytics 4 and an average of at least 300 visits per month are required for the audit – below that there is too little data for a reliable analysis.
What do you get?
What we review in your Google Analytics
A PDF report with a tracking score (0–100) and an “OK / attention / needs fixing / critical” rating for each area.
Conversion tracking
Does the account count real business results as conversions, or button clicks and page views? For online stores: is every purchase and its revenue tracked, with no double counting?
Data collection
Does the account track continuously, or were there missing days or months? Are there visible tracking breaks (cookie or consent changes), and is data from other domains mixed in?
Source data
Can every visitor be assigned to a channel: unassigned traffic, self-referrals, payment gateways “taking” the purchase, inconsistent UTMs, test traffic.
Ad tracking
Is Google Ads linked, can you measure what visitors from ads deliver, and is there a campaign that spends but brings not a single conversion?
Data protection
Is personal data (e.g. email addresses) getting into Google Analytics? This is a GDPR risk, and Google may even suspend the account because of it.
Snapshot
What the account shows today: traffic going back 13 months, channels, key events – and where the most data is lost.
Process
How it works
Requirement: Google Analytics 4 and an average of at least 300 visits per month. With less traffic there is too little data to draw reliable conclusions. If your site has no tracking at all, request a tracking setup instead.
Request my free analytics audit- Step 1
You enter your details
Website, contact details and – if you have it to hand – the GA4 property ID. About one minute.
- Step 2
You grant access
In Google Analytics, you add hello@ad-ops.hu with the Viewer role – so we can only read data.
- Step 3
We review the tracking
We analyse the last 3 completed months and look back 13 months for gaps. We change nothing.
- Step 4
You receive it by email
We send you the PDF report and, if you like, talk it through by phone. You can safely remove the access afterwards.
Next step
After the audit: fix it yourself, or leave it to us
You can start the fixes yourself based on the report. If you would rather leave it to us, we do more than hand over an issue list: we set up the tracking too.
Analytics audit and setup
- Full audit of nearly 50 checkpoints
- GA4, Tag Manager and Meta Pixel setup
- Consent Mode and a free cookie banner
- E-commerce tracking, Enhanced Conversions
Server-side tracking
- Recovers part of the data lost to ad blockers and Safari
- Longer cookie lifetime
- Meta Conversions API
- More stable ad optimisation
We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!
After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!
A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.
A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.
The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!
We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.
FAQ
Frequently asked questions about the free Google Analytics audit
Can't find the answer? Write to us at hello@ad-ops.hu.
Is the Google Analytics audit really free?
Yes. The audit is free and comes with no obligation: you do not have to sign a contract with us afterwards.
What access do I need to give?
In your Google Analytics 4 account, go to Admin → Access management and add hello@ad-ops.hu with the Viewer role. This only lets us read the data, not change it. You can safely remove the access after the audit.
What period do you review?
The last 3 completed calendar months, plus monthly data for the past 13 months and daily data for the last 90 days to detect tracking gaps and breaks.
Who is the free audit for?
Websites that track with Google Analytics 4 and receive an average of at least 300 visits (sessions) per month. Below that there is too little data to draw reliable conclusions.
What do I get in the audit?
A PDF report: a tracking score, a snapshot of the last 3 months, a checklist covering data collection, conversion tracking, source data and ad tracking, and a list of the most serious errors.
What language is the report in?
The PDF report is currently prepared in Hungarian only. If anything in the findings is unclear, write to us at hello@ad-ops.hu.
What is the difference between the free and the full analytics audit?
The free audit uncovers the errors that can be detected from Google Analytics data. In the full audit of nearly 50 checkpoints we also review Tag Manager, Consent Mode, the cookie banner, data retention, internal traffic filtering and the Meta Pixel – and we fix the errors as well.
Can anyone request a free audit?
We prepare audits in the order requests arrive, and we reserve the right to decline a request without giving a reason.
Free Google Analytics audit
Find out how far you can trust your numbers
One minute to fill in – we take care of reviewing the tracking.