A mechanic hands the keys to a customer at the garage, with a Google review card on the counter

Industry

Car repair and service marketing

Online marketing, ads and SEO for mechanics, workshops and car services – so you get more customers and more appointment bookings.

  • Specialised in car services
  • Google Maps and reviews
  • Online appointment booking
  • Fixed monthly fee, no commission
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4.8 · 52 client reviews

Why us?

Why choose us for car service marketing?

We work specifically for mechanics, car services and workshops. We have Hungarian and international experience in every area of marketing – take a look at our references and our Budapest car service SEO case study, and start working with us!

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  1. Specialised in car services

    We know how drivers choose a garage: on their phone, on the map, based on reviews – often when something has already gone wrong. We build the marketing around that moment.

  2. 360° marketing from one team

    Google Maps, SEO and AI optimisation, ads, website, social media and newsletters – no need to coordinate several agencies.

  3. Fixed monthly fee, no commission or hidden costs

    We do not take a commission on your ad spend, so our interest is in making your campaigns bring work into the workshop. What you see in the quote is what you pay.

  4. We track calls and bookings

    We set up tracking for phone calls, appointment bookings, quote requests and direction requests, and you can follow them in real time on the dashboard.

Who do we help?

Automotive marketing for every type of car service

A tyre centre, a body shop and a franchised dealer service each need very different marketing to bring in customers. That is why we tailor the strategy to the type of service, its offering and its season.

Car services and car repair garages

Most customers of a general car service come from “mechanic near me” type searches and from Google Maps, and make their decision based on reviews. We fill your calendar with a cleaned-up Business Profile, ongoing review collection, online appointment booking and ads targeted at the surrounding area.

  • Google Business Profile and Maps optimisation
  • Review collection with a Google review card
  • Online appointment booking and call tracking
  • Google ads targeted at the surrounding area

Franchised dealer services and independent specialists

Drivers search for a make-specialist garage by make and city, for example “Toyota service Budapest” or “BMW specialist Kecskemét”. With pages and ads optimised for each make and service, we make sure owners of cars that are out of warranty come to you.

  • Service pages optimised for make and model
  • Targeting “make + service + city” searches
  • Service package and promotion ads
  • Service reminder newsletter for returning customers

Body shops and paint shops

In bodywork repair, each job is high-value, and customers often look for a workshop together with insurance claims handling. We bring in orders with quote request pages built around claims handling, before-and-after photos of your work and ads optimised for quote requests.

  • Landing pages for claims handling and insurance repairs
  • Before-and-after photos and videos on social media
  • Quote request form with photo upload, and its tracking
  • Targeting “bodywork repair” and “car painting” searches

Tyre centres and tyre hotels

A tyre centre's trade peaks in spring and autumn but drops off in between. With campaigns timed for the tyre-change season, online appointment booking and tyre hotel offers, we even out the workload and fill the calendar before the season starts.

  • Seasonally timed tyre-change campaigns
  • Online appointment booking instead of queueing
  • Promotion of tyre hotel services and tyre sales
  • Pre-season reminder email and SMS

Auto electrics, diagnostics and air conditioning service

For diagnostic and auto electrics work, drivers often search for the symptom, for example “engine warning light on” or “car air conditioning not cooling”. We reach them with content that answers symptoms and faults and with ads timed for the air conditioning recharge season, and we present you as an expert in search results and AI answers alike.

  • Knowledge base content that answers faults and symptoms
  • Seasonal air conditioning recharge and cleaning campaigns
  • AI optimisation: appearing in ChatGPT answers
  • Targeting diagnostic searches

Car washes and car detailing

For car washes and car detailing, visuals sell: a before-and-after video of a ceramic coating or an interior clean is worth more than any text. We build your regular customer base with short video content, pass and package offers and local searches.

  • Before-and-after videos for Instagram and TikTok
  • Sales of passes, packages and gift vouchers
  • Local SEO and review collection
  • B2B offers for company fleets

Roadworthiness tests and vehicle origin checks

At vehicle inspection stations, drivers search against a deadline, typically for terms like “MOT appointment” or “vehicle origin check near me”. We bring in returning customers with online booking, pages optimised for these searches and reminders before the test expires.

  • Targeting “MOT appointment” searches
  • Online appointment booking
  • Reminder email and SMS before expiry
  • Linking test preparation with repairs

Electric and hybrid car servicing

The number of electric and hybrid car owners is growing fast, but there are few specialist garages, so these drivers search with a clear purpose. With pages optimised for electric and hybrid car servicing, AI visibility and targeted ads, we make sure you are the first recommendation in this segment.

  • Service pages optimised for EV and hybrid servicing
  • Search campaigns targeted by make (e.g. Tesla)
  • Appearing in AI recommendations
  • Promotion of battery diagnostics and software updates

Packages

Full-service car service marketing

Online marketing solutions that bring in customers. The exact quote depends on your goals, your services and the advertising platforms.

Growth package

Google/Meta PPC management and ongoing SEO/AI optimisation

  • Monthly Google and Meta PPC management
  • Advanced conversion tracking, ongoing optimisation
  • 5 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • 1 hour of consultation per month
Get a quote

For established businesses

Advanced package

Advanced PPC management and more hours of SEO/AI optimisation

  • Monthly Google, Meta, TikTok and ChatGPT ads management
  • Extended conversion tracking, ongoing optimisation
  • 10 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • Monthly report and meeting
Get a quote

Outsourced marketing

For monthly ad spend above HUF 3 million

  • Monthly Google and Meta PPC management
  • 10+ hours of SEO/AI optimisation per month
  • Dedicated senior capacity
  • Server-side tracking setup
  • Conversion rate optimisation (CRO) and feed optimisation
  • Social media management and newsletter marketing
  • Free PPC/SEO dashboard, monthly report and meeting
Get a quote

Services

Our car service marketing services

If you do not need a full package, you can also choose individual services.

  • Website development

    A modern, fast, mobile-friendly car service website with a subpage for each service and online appointment booking – in as little as 1 week.

  • Car service SEO and AI optimisation

    Audit and SEO strategy, technical and content SEO, optimisation for Google Maps and ChatGPT answers. 5–10 hours per month.

  • PPC management

    Google and Facebook ads, Google Maps ads and ChatGPT Ads – optimised for calls and appointment bookings.

  • Social media management

    Facebook and Instagram: weekly posts with images and copy, based on a monthly content calendar – showcasing the work done in your workshop.

  • Influencer marketing

    TikTok and YouTube: full campaign management with authentic automotive micro-influencers and measurable results.

  • Google review card

    With a counter card featuring NFC and a QR code, customers can leave a review with a single tap when they collect their keys – more reviews, better Maps rankings.

  • Email marketing

    Service reminders, seasonal offers and automated newsletters, so that your customers keep coming back.

  • AI chatbot for appointment booking

    Answers customers' questions and takes appointment bookings 24 hours a day – without a receptionist or anyone on phone duty.

  • Tracking and analytics

    GA4 and conversion tracking: we track calls, appointment bookings, quote requests and direction requests.

Case study

Budapest car service: to 2nd place on Google with 5 hours of SEO a month

At the start of the project, a Budapest car service's website was on the second or third page of results, or even further back, for the Hungarian search term for “car service Budapest”. With a technical audit, content for each service, competitor analysis and link building through PR articles, we brought it into the top 3 within a few months, and finally to 2nd place – on a budget of 5 hours of SEO per month.

References

Car services we have worked for

The website of Óde-car Kft., a car service in Budapest
Óde-car Kft. Car service and bodywork repair, Budapest District XI
Home page of the Motorgumi Outlet online store
Motorgumi Outlet Motorcycle tyre online store
The website of the Toy-Tech Toyota and Lexus service
Toy-Tech Toyota and Lexus specialist service
The website of the Tesla Kecskemét service
Tesla Kecskemét Car service

Client reviews

What the people we have worked with say

Reviews translated from Hungarian.

4.8 52 reviews on Trustindex

We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!

Biro Anita GA4 and GTM setup · September 2026

After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!

Rácz Zoltán Merchant Center error fixing · August 2026

A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.

Schafarek István August 2026

A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.

Illés Genye May 2026

The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!

Lovas Attila Online store migration · January 2026

We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.

Kemsei Krisztián August 2025
All reviews

FAQ

Frequently asked questions about car service marketing

Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.

What types of car service do you work for?

Car repair garages, franchised dealer and specialist services, body and paint shops, tyre centres, auto electrics and diagnostics workshops, car washes, car detailers and vehicle inspection stations. Whether you are an independent specialist or an official dealer service, our job is to bring customers to you.

How do you help win more customers?

We know automotive services marketing. With local SEO and Google Maps optimisation we work to get you to the top of local searches, we use ads to reach people who are looking for a garage right now, we keep your existing followers on your social media pages and win new ones, and if required we also promote your services with influencers.

How can my garage get to the top of Google Maps?

Google Maps rankings are mainly influenced by the completeness and accuracy of your Business Profile (categories, services, opening hours, photos), the number and recency of your reviews, the local SEO of your website and the proximity of the garage. We fix your Business Profile, set up regular review collection – for example with a Google review card on the counter – and optimise your website service by service.

Is it worth running Google ads for a car service?

Usually yes, because someone searching for terms like “mechanic near me” or “brake pad replacement” needs a garage right now. We narrow the campaign to the area around the garage and the most profitable services, and we track calls and bookings, so you can see how much work each forint of advertising brings in.

When will I see results?

It depends on the package you choose. Results from paid ads can appear within a few days, while SEO pays off within a few months.

Do you also build websites?

Yes, we build mobile-friendly, fast car service websites optimised for appointment booking, with a subpage for each service. On request we also set up an AI chatbot that answers customers' questions and takes appointment bookings 24 hours a day.

How much does car service marketing cost?

Pricing is based on your needs: we give you a tailored quote based on your goals and budget. We work for a fixed monthly fee and do not charge commission on ad spend.

Industries

Our other industries

We also work with targeted online marketing solutions in these industries.

Contact

Let's work together!

Tell us how we can help, and we will get back to you with a tailored proposal.

Company name
AdOps Digital Kft.
Company reg. no.
01-09-412668
Tax number
32219850-2-43
Registered office
Nagytétényi út 180–196, 1223 Budapest, Hungary
4.8 · 52 client reviews

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