Agricultural news sites, marketplaces and trade magazines
For an agricultural news portal, classified-ads marketplace or trade magazine, traffic is the product itself: the more readers and advertisers, the higher the revenue. We grow organic and Google Discover traffic with SEO and content strategy, and on marketplaces we also increase the number of advertisers and buyers.
- News portal SEO: technical SEO, structured data, Google Discover and Google News
- Readership and advertiser acquisition campaigns
- Newsletter and subscriber growth
- Optimisation of marketplace category and listing pages
Agricultural online stores and farm shops
For an online farm shop or a garden and agricultural online store, the product feed and the season are key. We grow traffic and basket value with Google Shopping and Performance Max campaigns, a cleaned-up Merchant Center account and seasonally timed offers.
- Google Shopping, Performance Max and Meta catalogue ads
- Merchant Center and product feed optimisation
- Category and product page SEO
- Online store development and migration to UNAS
Agricultural service providers and contract work
For businesses offering contract work (ploughing, sowing, harvesting, drone spraying), agronomy advice or soil testing, the goal is to reach farmers in the area. We generate quote requests and phone calls with local SEO, Google Maps optimisation and geo-targeted ads.
- Local SEO and Google Business Profile optimisation
- Geo-targeted Google and Meta ads
- Landing pages for each service
- Call and quote request tracking
Agricultural machinery and parts distributors
Tractor, implement and parts dealerships have high basket values and long decision processes. We reach machinery searchers with pages optimised for model and part number, and keep decision-makers engaged until purchase with remarketing and video demonstrations.
- Machinery catalogue and parts SEO, model-optimised pages
- Google Ads and remarketing for the long decision journey
- YouTube and Meta video campaigns with machinery demonstrations
- Tracking of quote and demonstration requests
Seed, fertiliser and crop protection distributors
For input distributors, campaigns have to follow the growing season calendar and reach the reseller network as well as farmers. We work with seasonally planned ads, specialist content and newsletters, in line with the advertising platforms' rules for these product categories.
- Campaign planning aligned with the growing season calendar
- Specialist content marketing and product page SEO
- Reseller and B2B lead generation
- Newsletters and marketing automation
Livestock farming, feed and livestock equipment
For distributors of feed, supplements and livestock equipment, as well as breeders, the target audience differs by species and husbandry system. With segmented ads and content that answers farmers' questions, we reach both large-scale and smallholder livestock keepers.
- Campaigns segmented by species and husbandry system
- Specialist blog and knowledge base for SEO and AI answers
- Online store and B2B sales support
- Social media and professional groups
Agritech and precision farming
Companies offering precision farming equipment, drones, sensors or farm management software have to explain a new solution and build trust. We reach innovative farmers and decision-makers with campaigns optimised for demo requests, educational content and AI visibility.
- Campaigns optimised for demo and quote requests
- LinkedIn and Google ads for B2B decision-makers
- Educational content, case studies and comparison pages
- AI optimisation: appearing in ChatGPT and Gemini answers
Producers, food processors and small-scale producers
For producers, small-scale producers and food processors, direct sales and brand building deliver higher margins. We help with an online store, local SEO and social media so that customers and resellers order directly from you.
- Producer online store and online ordering
- Local SEO and Google Business Profile
- Brand-building social media and influencer campaigns
- Acquiring reseller and HoReCa partners