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Free feed audit
- Account score 0–100
- Products not showing and why
- Account settings check
- Product data quality in percentages
- Key findings in order of priority
Free feed audit for online stores
How many of your products does Google see?
We review your Google Merchant Center account and product feed: how many of your products are not showing in Shopping ads and free listings, why, and where the product data is weak. We send the results with an account score, as a PDF.
What do you get?
What we review in Merchant Center
We score four areas, and the account score is their weighted average. Every issue we find is marked by severity: critical, needs fixing or warning.
Product approval
How many products are disapproved or limited, and why – including those that Google says many people would click. 30% of the score.
Account health
Domain verification, shipping and returns settings, customer service details, feed processing and freshness. 25% of the score.
Product data quality
Titles, descriptions, brand, GTIN, product category and images: for what percentage of products the data is in order. 25% of the score.
Opportunities
Products that are eligible to show but have not been shown once in 30 days, price competitiveness, custom labels, out-of-stock items. 20% of the score.
Snapshot
Number of products, data sources, impressions and clicks over the last 30 days, and the products bringing the most clicks.
Feed comparison
If the raw feed can be downloaded, we compare it with what actually made it into Merchant Center – so missing products come to light too.
Process
How it works
Shopping ads and Performance Max campaigns have no keywords: Google decides from the product data when to show your product. With a poor feed, even the best campaign delivers less – which is why it is worth starting here.
Request my free feed audit- Step 1
You enter your online store
Website, Merchant Center ID (if you know it) and contact details – about one minute.
- Step 2
You grant access
In Merchant Center, you add hello@ad-ops.hu as a user with admin access.
- Step 3
We review the account and the feed
We analyse the account, the products and the data of the last 30 days. We do not touch your products or settings.
- Step 4
You receive it by email
We send you the PDF report and remove our access. If you like, we can talk it through by phone.
Next step
After the audit: fix it yourself, or leave it to us
You can start the fixes yourself based on the report. If you would rather leave it to us, we will sort out the feed and the campaigns.
Merchant Center error fixing
- Fixing disapproved products
- Resolving account-level issues
- Reinstating suspended accounts
PPC management
- Feed optimisation
- Shopping and Performance Max campaigns
- Ongoing optimisation
- Monthly report
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FAQ
Frequently asked questions about the free feed audit
Can't find the answer? Write to us at hello@ad-ops.hu.
Is the feed audit really free?
Yes. The audit is free and comes with no obligation: you do not have to sign a contract with us afterwards.
What access do I need to give?
In Google Merchant Center, go to Settings → People and access and add hello@ad-ops.hu with admin access (this may be needed to retrieve the data via the API). We do not touch your products or settings, and we remove our access after the audit.
What do I get in the audit?
A PDF report with an account score (0–100): a snapshot of the Merchant Center account, the reasons why products are not showing, a check of account settings and product data, and the key findings in order of severity.
What language is the report in?
The PDF report is currently prepared in Hungarian only. If anything in the findings is unclear, write to us at hello@ad-ops.hu.
What period do you review?
The current state of the products and the account, and impression and click data for the 30 days before the audit (Shopping ads and free listings).
Do you also check the raw product feed?
If the feed can be downloaded, yes: we compare it with what actually made it into Merchant Center. If your hosting restricts downloads by IP address, we will tell you which address to allow – the audit can still be completed from the Merchant Center data without it.
What if I don't have a Merchant Center account yet?
The audit is based on Merchant Center data, so we cannot prepare it without an account. Write to hello@ad-ops.hu and we will discuss how best to get started.
Can anyone request a free audit?
We prepare audits in the order requests arrive, and we reserve the right to decline a request without giving a reason.
Free feed audit
Find out how many of your products are missing from Google
One minute to fill in – we take care of reviewing the account and the feed.