Background
We managed to win the ad management tasks of an online store operating in Austria after the previous agency failed to set up the appropriate conversion measurements.
Work
We started the project a little scared, because it is a unique online store, we have to compete with incorrect conversion measurement and brutally expensive German CPC prices. One of the first things was the right one Consent, analytics and conversion settings completion. It took a few months before everything was restored and the results would have started to come, but the end of the year came, which is the cucumber season in this sector.
Regardless, in addition to Google ads, we also launched Meta ads, and most importantly, we connected the Facebook API conversion measurement. The campaigns were already launched last year, training and data were collected.
Then the bomb exploded in January!
Result
The month isn’t over yet, but I couldn’t bear not to post the case study. As you can see in the pictures, We advertised €735 on Meta and the income so far is €35,200. The Prospecting campaign runs with a return of 110, which is an agency record for us! But the return of 23 for the simple post highlight cannot be called bad either.
A lesson
Always run your campaign on Meta, even if it’s just the default, to collect data that you can use at the right time. The Conversion API is strongly recommended introduction, because this result was also due to this.
