Background
We won the PPC management of an online store operating in Austria after the previous agency had failed to set up proper conversion tracking.
The work
We started the project with some trepidation: it is a custom-built online store with faulty conversion tracking, and we had to compete with brutally expensive German CPCs. One of the first jobs was to put the right consent, analytics and conversion settings in place. It took a few months for everything to be fixed and for results to start coming in, but then came the end of the year, which is the quiet season in this sector.
Regardless, alongside Google Ads we also launched Meta ads and, most importantly, connected Facebook Conversions API tracking. The campaigns had already started last year, completed their learning phase and kept collecting data.
Then in January, things took off!
Results
The month is not over yet, but I could not wait to publish this case study. As the screenshots show, we spent €735 on Meta and revenue so far is €35,200. The prospecting campaign is running at a return of 110, which is an agency record for us! And the 23x return on simple post boosting is not bad either.
Lessons learned
Always keep a campaign running on Meta, even on a low flame, so that data keeps building up that you can use at the right time. Implementing the Conversions API is strongly recommended, as it also contributed to this result.
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