Technician's hand on the open front panel of a wall-mounted air conditioning unit

Industry

Solar and HVAC marketing

Online marketing, ads and SEO for air conditioning installers, solar and heat pump installers, service companies and online stores – so you get more enquiries and more orders.

  • Specialised in air conditioning and solar
  • Enquiry-optimised campaigns
  • Ads timed to the season
  • Fixed monthly fee, no commission
Request a quote Packages
4.8 · 52 client reviews

Why us?

Why choose us for solar and HVAC marketing?

We work specifically for air conditioning installers, solar and heat pump installers, and the online stores and service companies that sell and maintain these systems. We have domestic and international experience across every area of marketing – take a look at our references and start working with us!

Request a quote

  1. Specialised in air conditioning and solar

    We understand the seasonality of the trade, the long decision journey for high-value investments and the fact that clients decide based on references, reviews and payback.

  2. Qualified enquiries, not just clicks

    We narrow campaigns down to the area you serve and your most profitable jobs, and pre-qualify with forms, so enquiries turn into site surveys and orders.

  3. Fixed monthly fee, no commission or hidden costs

    We don't take a commission on your ad spend and we don't charge per lead: we work for a fixed monthly fee. What you see in the quote is what you pay.

  4. We track calls and enquiries

    We set up tracking for phone calls, enquiries and calculator use, so you can see which channel brings in orders and follow it in real time on the dashboard.

Who do we help?

Solar and HVAC marketing for every player in the trade

An air conditioning cleaning service, a heat pump installer and a contractor building commercial solar parks need very different marketing to win orders. That's why we tailor the strategy to the service, the client base and the season.

Air conditioning installers

Demand for air conditioning explodes with the first heatwave, and installers' diaries fill up for weeks. With pre-season campaigns, enquiry-optimised Google Ads, local SEO and a Google Maps presence, we make sure orders arrive while you still have capacity – and that they don't go to competitors at the peak.

  • Targeting “air conditioning installation + town” searches
  • Spring pre-booking campaigns ahead of the summer peak
  • Enquiry form with photos and site details
  • Review collection with a Google review card

Air conditioning servicing, cleaning and maintenance

Air conditioning cleaning and maintenance bring recurring revenue and fill the periods before and after the installation season. With call-optimised local ads, pre-season reminders and promotion of annual maintenance packages, we build a stable client base.

  • Targeting “air conditioning cleaning + town” searches
  • Pre-season reminder emails and texts to previous clients
  • Promoting annual maintenance packages
  • Call-optimised Google Ads

Heat pump installers

With heat pumps, clients research for months, comparing running costs, payback and systems. We guide them through the decision with expert content that answers their questions, a payback calculator, survey-optimised campaigns and AI visibility.

  • Knowledge base: costs, payback, system types
  • Payback calculator and site survey request form
  • Campaigns timed to the autumn heating season
  • AI optimisation: appearing in ChatGPT answers

Residential solar installers

For residential solar, a large share of searches focus on prices, payback and subsidies, and the quality of enquiries varies widely. We bring in qualified leads with enquiry pages and a calculator, pre-qualifying forms, content showing payback and local searches.

  • Solar calculator and pre-qualifying enquiry form
  • Content answering questions on prices, payback and subsidies
  • Reference pages with installed systems
  • Targeting local and regional searches

Commercial and industrial solar systems

For commercial solar, the decision-maker is a managing director, finance director or facility manager who expects payback calculations and references. We reach high-value projects with B2B lead generation, LinkedIn campaigns, case studies and materials showing payback.

  • B2B landing pages with payback by industry
  • LinkedIn and Google ads for decision-makers
  • Case studies and downloadable materials
  • Enquiry and call tracking

Energy storage and EV chargers

Battery energy storage and wallbox installation often come up as an extension of a solar system. With cross-selling to existing clients, content that explains the technology and targeted ads, we reach people who are already thinking about an upgrade.

  • Cross-selling to existing solar clients
  • Content explaining energy storage and charging
  • Targeting “wallbox installation” and similar searches
  • Campaigns aimed at electric car owners

Air conditioning, heat pump and solar online stores and wholesalers

At air conditioning, heat pump and solar online stores, shoppers search by model and capacity, while wholesalers target installers. We grow sales with Google Shopping campaigns, a well-maintained product feed, product pages optimised by model and B2B reseller offers.

  • Google Shopping and Merchant Center feed optimisation
  • Product pages optimised by model and capacity
  • B2B offers for resellers and installers
  • Online store creation on UNAS

Building services engineers and heating installers

For building services engineers and heating installers, boiler replacement, heating upgrades and complex building services work bring the highest-value orders. We fill your diary with pages for each service, enquiry-optimised campaigns and ads timed to the heating season.

  • Boiler replacement and heating upgrade pages
  • Campaigns timed to the autumn heating season
  • Targeting urgent repair searches
  • Call and enquiry tracking

Packages

Full-service solar and HVAC marketing

Online marketing solutions that bring in orders. The exact quote depends on the area you serve, your services and the advertising platforms.

Growth package

Google/Meta PPC management and ongoing SEO/AI optimisation

  • Monthly Google and Meta Ads management
  • Advanced conversion tracking, ongoing optimisation
  • 5 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • 1 hour of consultation per month
Request a quote

For established businesses

Advanced package

Advanced PPC management and more hours of SEO/AI optimisation

  • Monthly Google, Meta, TikTok and ChatGPT Ads management
  • Extended conversion tracking, ongoing optimisation
  • 10 hours of SEO/AI optimisation per month
  • Free PPC/SEO dashboard
  • Monthly report and meeting
Request a quote

Outsourced marketing

For ad spend above HUF 3 million per month

  • Monthly Google and Meta Ads management
  • 10+ hours of SEO/AI optimisation per month
  • Dedicated senior capacity
  • Server-side tracking setup
  • Conversion rate optimisation (CRO) and feed optimisation
  • Social media management and email marketing
  • Free PPC/SEO dashboard, monthly report and meeting
Request a quote

Services

Our solar and HVAC marketing services

If you don't need a full package, you can also choose individual services.

  • Website creation

    A modern, fast website with subpages for each service, a project gallery and an enquiry form, with a calculator if needed – in as little as 1 week.

  • SEO and AI optimisation

    Audit and SEO strategy, technical and content SEO, optimisation for Google Maps and ChatGPT answers. 5–10 hours per month.

  • PPC management

    Google and Facebook ads narrowed down to the area you serve and timed to the season – optimised for calls and enquiries.

  • Social media management

    Facebook and Instagram: completed jobs, tips and seasonal offers, based on a monthly content calendar.

  • Influencer marketing

    With home and energy content creators: full campaign management with measurable results.

  • Google review card

    When the job is handed over, the client leaves a review with a single tap on the NFC and QR code card – more reviews, better Maps ranking.

  • Email marketing

    Pre-season reminders, maintenance offers and cross-selling to existing clients – automated.

  • AI chatbot for enquiries

    Answers prospects' questions 24 hours a day and collects the details needed for a quote – so you don't have to answer the phone while you're working.

  • Tracking and analytics

    GA4 and conversion tracking: we track calls, enquiries and which channel brings in orders.

References

Solar and air conditioning businesses we have worked for

Website of Rev-Air Tech, a ventilation cleaning company
Rev-Air Tech Ventilation duct and grease trap cleaning, Kiskunfélegyháza
Website of Wagner Solar, a solar and building services company
Wagner Solar Solar and building services for businesses and homeowners
Home page of the Vortz.hu building services and air conditioning online store
Vortz.hu Building services and air conditioning online store
Product recommendations on the Thermo24 heat pump online store
Thermo24 Heat pump and building services online store
Home page of the Solfix.hu solar mounting system online store
Solfix.hu Solar mounting system online store
UNAS online store of PRT Energy, a solar wholesaler
PRT Energy Solar system wholesale

Client reviews

What the people we have worked with say

Reviews translated from Hungarian.

4.8 52 reviews on Trustindex

We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!

Biro Anita GA4 and GTM setup · September 2026

After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!

Rácz Zoltán Merchant Center error fixing · August 2026

A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.

Schafarek István August 2026

A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.

Illés Genye May 2026

The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!

Lovas Attila Online store migration · January 2026

We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.

Kemsei Krisztián August 2025
All reviews

FAQ

Frequently asked questions about solar and HVAC marketing

Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.

Which businesses is the service available for?

Air conditioning installers and service companies, heat pump and solar installers, commercial solar contractors, energy storage and charger installers, building services engineers, and air conditioning, heat pump and solar online stores and wholesalers.

How do you help bring in more clients?

We know how marketing works in this sector. With local SEO and Google Maps optimisation, we work to get you into the top results for people searching in the area you serve; with enquiry-optimised ads, we reach people who are looking for air conditioning, a heat pump or solar panels right now; and on your social media, we build trust by showcasing your work.

How do you deal with seasonality?

Demand for air conditioning jumps in early summer and demand for heating solutions – such as heat pumps – in autumn, while solar demand is also driven by subsidy programmes and energy prices. We time campaigns accordingly: before the season we collect bookings, and in the off-season we advertise maintenance, servicing and pre-booking for the next season.

How can my business reach the top of Google Maps?

Ranking depends mainly on how complete your Google Business Profile is (services, service area, photos of your work), the number and freshness of your reviews, and the local SEO of your website. We sort out your Business Profile, ask for a review when the job is handed over – for example with a Google review card – and optimise your website for each service and town.

When will I see results?

It depends on the package you choose. Paid ads can show results within a few days, while SEO pays off over a few months.

Do you also build websites?

Yes, we build mobile-friendly, fast, enquiry-optimised websites with subpages for each service, a project gallery and, if needed, a payback calculator. On request, we also set up an AI chatbot that answers questions 24 hours a day and collects the details needed for a quote.

How much does solar and HVAC marketing cost?

Pricing is based on your needs: we give you a custom quote based on your goals and budget. We work for a fixed monthly fee and charge no commission on ad spend.

Industries

Our other industries

We also work with targeted online marketing solutions in these industries.

Contact

Let's work together!

Tell us how we can help, and we will get back to you with a tailored proposal.

Company name
AdOps Digital Kft.
Company reg. no.
01-09-412668
Tax number
32219850-2-43
Registered office
Nagytétényi út 180–196, 1223 Budapest, Hungary
4.8 · 52 client reviews

Request a quote

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.