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Facebook Conversion API setup

With the Facebook Conversion API, your conversions will be more accurate, and your ads will become more effective. We’ll help you with the full integration process.
AdOps Digital > Facebook Conversions API setup

More accurate conversion tracking

Able to collect reliable data even with browser and cookie restrictions in place.

More effective campaign optimization

With more and more accurate data, Facebook’s algorithm can deliver better results.

Enhanced data security and compliance

Server-side data sharing with full GDPR-compliant control.

What is the Facebook Conversion API?

The Facebook Conversion API (CAPI) is Meta’s most advanced data transmission solution, allowing you to send event data directly from your website to Facebook’s servers—independently of browsers or cookies. This has become especially important in light of cookie restrictions and iOS privacy changes.

Facebook’s algorithm is only as effective as the data it receives. The Conversion API enables optimization based on actual conversions—which can lead to 10–30% better ad return on investment.

Benefits of the Facebook Conversion API:

  • More accurate conversion tracking
  • Lower cost per result
  • A more complete picture of user behavior
  • Maximized event coverage
  • Removal of duplicate events
  • Improved ad optimization
  • Reliable data transmission even with ad blockers
  • Simplified cross-channel data sharing
Facebook Konverziók API beállítás

Don’t let your valuable data go to waste. Request our expert assistance and get the most out of your Facebook ads!

Frequently Asked Questions

Does it work with the Facebook Pixel?

Yes. The Conversion API functions as a complement to the Pixel – together, they provide the most accurate data.

How technical is the setup?

We handle all the technical steps for you – no developer knowledge required.

How long does the setup take?

If your eCommerce tracking is already in good shape, it can be done in 1 day. If the basics need fixing, it may take 3–5 business days.

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Request a Quote

Filling out the form below comes with no obligation. If you already know which package you need, select it from the dropdown list. For custom quote requests, we’ll get back to you by phone.