Analytics · Meta Conversions API
Facebook Conversions API setup
With the Facebook Conversions API, not only do your conversions become more accurate, your ads become more effective too. We help with the full integration.
- More accurate conversion tracking
- More effective campaign optimisation
- Greater data security and compliance
- Full technical integration done for you
Why us?
Why choose us to set up the Conversions API?
The founder of AdOps Digital, Zoltán Csentes, has worked in online marketing for more than 20 years; one of his main specialisms is web analytics and AdOps – which is no coincidence, given our agency's name.
Alongside our own consent banner and custom dashboards, we are also at home in server-side tracking.
Request a quote-
No lock-in period, commission or hidden costs
You stay with us because we deliver results – not because of a contract. What you see in the quote is what you pay.
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Senior analytics specialists only, in-house
We have no juniors and no outsourced work: your tracking is handled by an experienced colleague whom you can reach directly.
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We take on a limited number of clients
We don't take on everyone, because the number of our specialists is limited – so every client gets genuine senior attention.
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We do the setup ourselves
We don't just hand over a task list: as IT engineers, we also carry out the technical setup of GA4, Tag Manager, server-side tracking and your ad accounts.
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GDPR- and consent-aware tracking
We provide our own consent banner and, by configuring Google Consent Mode, measure accurately while keeping you compliant with data protection rules.
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We connect tracking to your ads and SEO too
Conversions arrive accurately in Google Ads (Enhanced Conversions) and Meta (Conversions API), and you see organic traffic together with Search Console data.
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Flexible agency time
The monthly allowance can be used freely: besides analytics, also for SEO, PPC management, social media or development. Everything is in one pair of hands.
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We reply within 24 hours
Every request can be tracked in our own workflow management system – no emails get lost.
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Online dashboard and monthly meeting
You get a custom dashboard that updates in real time, and we discuss the results every month.
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Verifiable results
Public case studies and genuine, verifiable client reviews back up our work.
Why do you need it?
Why do you need the Conversions API?
The Facebook Conversions API (CAPI) is Meta's most advanced data-sharing solution: it lets you send event data from your website directly to Facebook's servers, independently of browsers and cookies. This is especially important following cookie restrictions and iOS privacy changes.
More accurate conversion tracking
Event data goes from your website directly to Meta's servers – independently of browsers and cookies.
More effective campaign optimisation
Facebook's algorithm is only as effective as the data it receives is accurate: with CAPI, it optimises based on real conversions.
Greater data security and compliance
Data is sent from a controlled, server-side environment – which is especially important following cookie restrictions and iOS privacy changes.
What you get
Benefits of the Facebook Conversions API
More accurate conversion tracking
Lower cost per result
A fuller picture of user behaviour
Maximum event coverage
Filtering out duplicate events
Better ad optimisation
Reliable data transfer even with ad blockers
Easier cross-channel data sharing
Full server-side tracking
If you'd like to move GA4 and Google Ads server-side as well, we can also build CAPI as part of a complete server-side tracking system.
We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!
After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!
A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.
A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.
The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!
We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.
FAQ
Frequently asked questions about the Conversions API
Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.
Does it work together with the Facebook Pixel?
Yes. The Conversions API works as a complement to the Pixel – together they provide the most accurate data.
How technical is the setup?
We carry out every technical step for you – no development knowledge is needed.
Does it involve extra costs?
Not necessarily. However, since an intermediary server has to be placed between the visitor and Facebook, there may be extra costs, which depend on your site's traffic. We will calculate this for you when you request a quote.
How long does the setup take?
If your e-commerce tracking was already in order, it's done in 1 day. If even the basics weren't in order, 3–5 working days are needed.
Services
Our other services
Full-service, premium online marketing for SMEs.