Analytics audit
Google Analytics audit and setup
Suspect something is wrong with your tracking? We review your Google Analytics and Tag Manager accounts and set up proper tracking – we don't just hand you a list of errors, we fix them too.
- Analytics audit of nearly 50 points
- GA4, Tag Manager, Meta Pixel and Piwik
- Free consent banner, GDPR compliance
- Enhanced Conversions and server-side tracking
Why us?
Why choose us for analytics?
The founder of AdOps Digital, Zoltán Csentes, has worked in online marketing for more than 20 years; one of his main specialisms is web analytics and AdOps – which is no coincidence, given our agency's name.
Alongside our own consent banner and custom dashboards, we are also at home in server-side tracking.
Request a quote-
No lock-in period, commission or hidden costs
You stay with us because we deliver results – not because of a contract. What you see in the quote is what you pay.
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Senior analytics specialists only, in-house
We have no juniors and no outsourced work: your tracking is handled by an experienced colleague whom you can reach directly.
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We take on a limited number of clients
We don't take on everyone, because the number of our specialists is limited – so every client gets genuine senior attention.
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We do the setup ourselves
We don't just hand over a task list: as IT engineers, we also carry out the technical setup of GA4, Tag Manager, server-side tracking and your ad accounts.
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GDPR- and consent-aware tracking
We provide our own consent banner and, by configuring Google Consent Mode, measure accurately while keeping you compliant with data protection rules.
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We connect tracking to your ads and SEO too
Conversions arrive accurately in Google Ads (Enhanced Conversions) and Meta (Conversions API), and you see organic traffic together with Search Console data.
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Flexible agency time
The monthly allowance can be used freely: besides analytics, also for SEO, PPC management, social media or development. Everything is in one pair of hands.
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We reply within 24 hours
Every request can be tracked in our own workflow management system – no emails get lost.
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Online dashboard and monthly meeting
You get a custom dashboard that updates in real time, and we discuss the results every month.
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Verifiable results
Public case studies and genuine, verifiable client reviews back up our work.
What you get
Google Analytics audit and Piwik analytics audit
Data is the new gold: if we don't measure and segment everything properly, we lose money and opportunities. During the analytics audit we review the entire setup and then fix the errors too.
A checklist of nearly 50 points
We review your entire analytics, from the implementation and configuration down to the smallest settings.
Errors and gaps
We uncover not only the most common errors but also the gaps whose correction gives decision-makers further useful information.
PDF report and presentation
We send the finished audit as a PDF by email and, if required, present it online as well.
Tracking setup
We also set up GA4, Tag Manager, the Meta Pixel and Piwik (Matomo) – including event, conversion and e-commerce tracking.
Consent banner and GDPR
We provide our own consent banner free of charge and set up Google Consent Mode.
Enhanced Conversions
We set up Google Ads Enhanced Conversions so that your campaigns optimise from more accurate data.
Server-side tracking
If needed, we also move tracking server-side so that less data is lost.
Free consultation
The audit comes with a free consultation in which we discuss the next steps.
Custom dashboards
We build a custom dashboard that updates in real time, so you can see the most important figures in one place.
Why it matters
Why is analytics important?
Getting to know your visitors
You can get to know your visitors and their behaviour on the site (even in real time), and optimise your content for conversions based on this.
Getting to know your website
You can see which pages are the most visited, which ones don't interest visitors, and which convert best.
Measuring your campaigns
You can measure, report on and analyse all your online campaigns – so you can see which advertising channels perform best.
Micro and macro conversions
Almost everything can be measured: any interaction, click, form submission or download, which you can also define as a campaign goal.
Audiences and retargeting
You can group visitors into audiences based on set criteria and use them for retargeting campaigns.
We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!
After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!
A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.
A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.
The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!
We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.
FAQ
Frequently asked questions about the analytics audit
Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.
What does the analytics audit include?
During the audit, we review the setup of your entire analytics system against a checklist of nearly 50 points: the implementation, the configuration, and event and conversion tracking.
Which platforms do you audit?
The service covers the audit and setup of Google Analytics 4 (GA4), Google Tag Manager, the Facebook Pixel and Piwik (Matomo).
What is the outcome of the audit?
We prepare a PDF report on the audit results, send it by email and, on request, present it online as well.
Does the audit come with a free consultation?
Yes, we offer a free consultation alongside the audit.
Does it include GDPR compliance?
Yes. We set up a GDPR-compliant cookie banner and review the compliance of your cookie consent system.
Services
Our other services
Full-service, premium online marketing for SMEs.