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Google Analytics Audit and setup

GA4 / GTM / Piwik

AdOps Digital > Google Analytics setup

GA4 audit and setup

We audit and set up your Google Analytics account.

GDPR, Cookie Consent

We set up GDPR-compliant data collection with a free cookie banner.

Enhanced Ecommerce

Enhanced Ecommerce, Enhanced Conversion and Conversion API setup.

Google Analytics Audit, Piwik analytics audit

Today, data is the new gold. If we don’t measure and segment everything properly, we are losing money and opportunities.

During the analytics audit, we review the entire analytics setup based on a nearly 50-point checklist, covering everything from implementation and configuration to the smallest settings.

In the audit, we not only identify the most common errors but also uncover those gaps that, when addressed, can provide additional valuable information to decision-makers.

The completed audit will be sent in PDF format via email, and we can also present it online upon request.

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Why is Analytics Important?

Understanding Visitors

Thanks to analytics, we can get to know our visitors and their behavior on the site (even in real-time). Based on this information, we can optimize our content for conversions.

Understanding Our Website

In addition to understanding our visitors, we can also get to know our website better. Analytics reveals which pages are the most visited, which pages are not attracting interest, and which pages have the highest conversion rates.

Measuring Our Campaigns

With analytics, we can measure, report, and analyze all our online campaigns. It allows us to easily see which advertising channels are more favorable for our business.

Micro and Macro Conversions

The beauty of analytics is that almost everything is measurable! We can track any interaction, click, form submission, or download on our site. These can be defined as campaign goals.

Audience Creation and Retargeting

We can organize our site visitors into audiences based on specified criteria. These audiences can later be used for retargeting campaigns.

Google Analytics Setup Content

No two analytics setups are the same. Different factors and settings are important for a blog or news site compared to a service provider or an online store. (Think of the possibilities with Custom Dimensions). Most setups include the following points:

GTM Setup / Implementation

Proper implementation and setup of Google Tag Manager or Piwik Tag Manager, with special attention to GDPR regulations.

Full Configuration

Creating account structure, setting up access permissions, configuring domain, subdomain, and cross-domain tracking. Integrating Google products, etc.

Campaign Measurement

Setting up UTM parameters, creating a naming convention table, custom channel grouping, audience lists, custom metrics, and dimensions.

E-Commerce Measurement

Setting up Enhanced Ecommerce, configuring Sales Funnel, setting up Net Profit and Gross Margin tracking, creating custom alerts.

Audience Lists / Retargeting

Defining and sharing audience lists with Google Ads for retargeting.

Micro-Macro Conversions

Defining and setting up Micro and Macro Goals.

Event Tracking

Setting up tracking for all marketing-relevant events, defining naming conventions for events.

Custom Analytics Dashboard

The final step in setting up Google Analytics is creating a custom Analytics Dashboard, which includes the most important metrics and figures that marketing might need.

Cookie Consent setup

Avoid penalties from non-GDPR compliant tracking code implementations!

GDPR Compliance Audit

Did you know that running any tracking code, including analytics tracking codes, without the visitor's consent can risk million-dollar fines?! Few people are aware of the basic GDPR rules. If the cookie consent is not properly implemented on your site, or if any tracking codes accidentally run without the visitor's permission, you can easily violate GDPR regulations. The NAIH is already closely examining data protection compliance in Hungary when using Google's services.

When you order a Google Analytics or Piwik audit from us, we also check for proper consent management as part of the audit. If you only want to review GDPR compliance, request a custom quote!

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Our Clients

What Our Clients Say

An excellent professional with quick responsiveness. I’m glad we had the opportunity to work together!

Tamás Sóstói
Renault
We were looking for an SEO expert and found Zoli, who not only excels in SEO but is also proactive, knowledgeable, prepared, and professional in every aspect with his clients.

Ingrid Jakab
Beerstro14
We worked with Zoltán and his team alongside our development team to ensure the success of our mutual client’s web application. The level of detail in their audit and the comprehensiveness of their suggestions were unparalleled compared to previous SEO companies we’ve worked with.

Máté Szűcs
Enzo
We are extremely satisfied with AdOps Digital. Their work is of very high quality, they meet the agreed deadlines and can be relied on. Most importantly, they bring us great results. We recommend them!

Barbora Matušková
NK Expand
We received a surprisingly detailed status report and audit of our website within a very short time (1-2 days). They suggested tasks to be scheduled according to priority and provided information on the expected costs in terms of time, money, and tasks we need to complete.

Norbert Fazekas
Basic Online
I wholeheartedly and confidently recommend Zoli to everyone! He is an honest, highly skilled professional who is always readily available to assist with any question or request. Work with him, and you’ll soon be writing your own 5-star review!

Márk Tóth
Szoftverpremium
How can we take our analytics to the next level? Not just a little, but significantly, with Zoli’s help. What was buggy gets fixed, what wasn’t working starts working, and what was missing gets created. I wholeheartedly recommend him to everyone; he delivers more than he takes!

Erik Kovacs
Zoltán is not only a true SEO and ASO professional but great character too. He keeps all promises and the communication with him is straightforward. I recommend Zoltáns services.

Tomáš Pětivoký
Dine4Fit
Precise and reliable. I can only recommend him.

Norbert Jászfalvi
ESET

Request a Quote

Filling out the form below does not entail any obligation. If you already know which package you need, select it from the dropdown list. For a custom quote, we will call you back.

Email hello@ad-ops.hu

Phone +36 70 784 6000