Background
Black Friday is typically the Friday after Thanksgiving, between November 23 and 29. This year, our client brought this forward to November 8-10. And how well he did! Most people receive their salary around this time, and with a well-targeted campaign we can help them spend a part of it right away.
Work
We launched a Facebook campaign last year, with quite good results, so this year the platform was also out of the question. Ready for creative time. A clear message on it: Sale, when and how much discount. The night before departure, a Facebook post went live, detailing the action.
This post was the basis of the three-day campaign, because we decided to this year we are trying our luck by highlighting a post. We set the post highlighting for the purpose of purchase conversion, we included in the target group everyone who visited the page or interacted with the Facebook page in the last 180 days.
Result
We allocated 70,000 HUF for the campaign again this year. In these three days, nearly HUF 7 million in revenue was realized. The return on the campaign was almost 100x! Compared to last year’s campaign, this year we were able to increase revenue by 22%.
A lesson
- It is not for nothing that they say that data is gold! The longer and more accurately the pixel and API collect data, the more successful your campaigns will be. Using CAPI you can achieve up to 20% better results!
- With the Advanced Matching setting, much more accurate measurement and targeting can be achieved.
- No need to overthink things! Highlighting a single post was enough here.
