Background
It is a web store that previously had a negative experience with Facebook, so it has not advertised there for quite some time. We mainly ran Google Ads campaigns and focused more on SEO. However, when the crisis hit and the image was even damaged by TEMU, the client was forced to appear on new platforms as well. We decided to do a test campaign exclusively for one chosen brand.
Work
The brief was simple as a stick. We get HUF 50,000 and let’s do a Facebook campaign. Let’s see what the platform can do. The client has the Facebook pixel connected, so there is data. There is also a product feed, which we were able to filter by brand. Everything was given for a simple catalog campaign.
Result
The first few days are all about learning, right? I was a little surprised that the results were not coming, but in the second week the campaign was already running with a ROAS of 40. I was very happy because such a high number is rarely seen. Then Facebook’s AI-supported algorithm started and results came that made everyone blink. I have to admit that I have never seen a ROAS number of 80 anywhere.
The analytics clearly show how the number of sales of the brand jumped as a result of the campaign. Seeing the results, it wasn’t difficult to convince the client to immediately start a campaign for the other brands as well. As you can see in the pictures, we experience the same result with other brands.
A lesson
You should never get stuck on a single platform. You may reach your target audience on an interface that you don’t like, but that still means you have to advertise where it makes sense. And there is no need to fear fabulous intelligence. The more data you have, the more successful your campaign can be.