360° marketing audit
Independent online marketing audit
A 75–100+ page review: we examine 13 areas, from your website to your ads. Based on real data, with real conclusions – as an independent view, not from your agency's perspective.
- 75–100+ page professional document
- 13 areas, from tracking to competitors
- Prioritised action list and 12-week schedule
- Personal consultation and closing presentation
Why us?
Why ask us for a marketing audit?
Most agencies only see their own specialism. We look at the whole picture – and show you where the connections are.
The 360° marketing audit is not a template checklist: every audit is based on the company's real data, and only covers in detail the areas where there are meaningful findings.
Request a quote-
No hidden costs, no obligation to continue
The audit is complete in its own right: the document and the action list can be implemented with another agency or an in-house team. We do not tie it to any further cooperation.
-
Prepared personally by Zoltán Csentes
With the involvement of at most one senior colleague. It is never handed to a junior, and we don't outsource it.
-
We take on a limited number of clients
We don't take on everyone, because the number of our experts is limited – so every audit gets real, senior attention.
-
An engineer's eye, down to the technical details
As IT engineers, we also review the tracking infrastructure and the technical condition of the website in depth – and if you continue with us, we do the fixing too, rather than just handing over a task list.
-
An independent view, a 360° approach
Not on behalf of your agency, but in your interests, we examine SEO, Google Ads, Meta, social and tracking – together, at system level.
-
Based on real data, not a template
We work from your actual GA4, Search Console, Google Ads and Meta data. We only ask for read access, and an NDA can be signed.
-
Flexible agency hours
If you continue working with us after the audit, the monthly allowance can be used freely: SEO, PPC, social and development are all handled under one roof.
-
We reply within 24 hours
Every request can be tracked in our own task management system – no lost emails.
-
Closing presentation, then a dashboard and monthly meeting
We go through the results live. If we continue working together, you get an online dashboard and we meet every month.
-
Verifiable results
Public case studies and real, verifiable client reviews back up our work.
Who is it for?
If any of these sound familiar, this service is for you
The 360° marketing audit is a comprehensive, data-driven review: we look at your actual Google Analytics data, ad accounts, organic traffic, the technical condition of your website, your tracking infrastructure and your competitors – and show you what works, what doesn't, and what is costing you money unnecessarily. The result is a 75–100+ page professional document, a prioritised action list and a personal consultation.
“We pay the agency, but we don't see the real results.”
The monthly report always shows nice numbers – but rarely does anyone show you how much of the budget is actually being wasted.
“I can't judge whether they are doing a good job.”
You have no basis for comparison. The agency says everything is fine – but how would you know if that is true? An independent audit answers this.
“We spend on several channels, but I can't see the big picture.”
SEO, Google Ads, Meta, social – each may be fine on its own, but do they work together? Who looks at them at system level?
What you get
We examine your marketing in 13 areas
0. Executive summary
A one-page summary for decision-makers: the 10 most critical findings, a traffic-light rating for each area, and the estimated annual loss or opportunity in figures.
1. Tracking infrastructure
Review of the quality of the GA4 setup, the completeness of conversion tracking, a Google Tag Manager audit, Meta Pixel and CAPI, and server-side tracking (GA4 SST, Google Ads Enhanced Conversions).
2. Technical website audit
Core Web Vitals, page speed, crawlability, indexing, structured data, security headers, URL structure, on-page elements – with an itemised list of issues. If you use Hotjar or Clarity, heatmap and session recording analysis too.
3. SEO audit
Organic traffic trend, keyword rankings, backlink profile, content gaps, Google Business Profile audit, plus an AEO/GEO review: how well the site is prepared for AI-based search engines (ChatGPT, Perplexity, Google AI Overview).
4. Google Ads audit
Campaign structure, Quality Score, ROAS and CPA, keyword management, negative keywords, ad extensions, Smart Bidding. We show you where budget is being wasted.
5. Meta and social ads audit
Pixel and CAPI event tracking, campaign structure, targeting, remarketing strategy, creative performance, ad fatigue and funnel coverage.
6. Organic social media
Platform presence, engagement rate and content mix – compared with your competitors.
7. Email marketing (if relevant)
List quality, campaign performance, automations, segmentation and GDPR compliance.
8. Competitor analysis
The digital presence of your top 3–5 competitors, a comparison of their organic and paid strategies, Share of Voice, and a pricing and positioning benchmark.
9. SWOT and priority matrix
Every finding backed by data and organised into strategic directions.
10. Strategic recommendations
Quick wins (0–30 days), short term (1–3 months), medium and long term – each recommendation with its expected impact and implementation difficulty.
11. Prioritised action list (Excel)
Priority, type, estimated implementation time and owner for every task. Ready to use straight away, with any agency or in-house team.
12. Gantt schedule
A visual, 12-week action plan for the first steps.
Process
How do we work?
The audit takes 7–10 working days from the time we receive access; the whole process, from the consultation to the closing meeting, is typically completed within 3–4 weeks.
Let's get started- Step 1
Free introductory consultation (30 minutes)
We get to know your business goals and current situation, and define the exact scope of the audit.
- Step 2
Access and data (1–2 days)
GA4, Search Console, Google Ads, Meta Ads – we only ask for read access. An NDA can be signed; the data is used solely for the audit.
- Step 3
Carrying out the audit (7–10 working days)
We work with real data and professional tools. Every finding relates to your company's actual situation.
- Step 4
Handover of the document, action list and Gantt chart
You receive the full audit, the prioritised task list and the schedule.
- Step 5
Closing presentation and questions (60–90 minutes)
We go through the results live, answer your questions and help you define the concrete next steps.
Who prepares it?
This is not a template. It has my name on it.
I prepare the 360° marketing audit personally – with the involvement of at most one senior colleague. It is never handed to a junior, it is not based on a template, and we don't outsource it.
You get a document prepared by someone who knows exactly what an enterprise ad account, a serious SEO project and a complete digital marketing system look like from the inside – on both the agency and the client side. I put my name to the audit.
“I have been working in online marketing for more than 20 years. I started my career at the Extreme Digital online store in 2004, then worked at Index, RTL Hungary and Omnicom Media Group in AdOps and SEO manager positions. During this time I worked on the marketing of companies such as Renault, Nissan, UPC, K&H and McDonald’s. I have been running a marketing agency since 2021.”
- Omnicom Media Group 4 years
- RTL Hungary 3 years
- Index.hu 6 years
- Extreme Digital from 2004
We worked with the AdOps agency on configuring a GA4 account, setting up a GTM account and setting up conversion tracking in our ad account. Zoltan paid attention to every detail […] At the end of the project we also received full documentation + a short training session on Google Ads. I wholeheartedly recommend them to anyone who wants fast and accurate work!
After more than a year and several hundred thousand forints spent, I found Csentes Zoltán and AdOps, who were finally able to help us with a Google Misrepresentation problem. […] after more than a year, our online store can finally operate fully. I can only recommend them to everyone!
A professional and very helpful approach, thorough, precise and fast work. I can only recommend them. I will definitely be a returning client.
A well-prepared, professional team, I can only recommend them. They delivered every request in line with our ideas, on very short deadlines. I am very satisfied with their work.
The guys did fast and professional work when migrating my online store. They were also very flexible and carried out the switchover at the optimal time, and it went smoothly. I recommend them to everyone!
We started working together about a month ago. A lot has already been improved on our website, and in our company's digital presence in general. From the very beginning we have been able to work with a fair and professional team.
FAQ
Frequently asked questions about the marketing audit
Can't find the answer? Email us at hello@ad-ops.hu or call us on +36 70 784 6000.
We already work with an agency. Can we still order the audit?
Yes – in fact, that is when it is most valuable. The audit is not prepared on behalf of your agency, but in your interests. The results help you decide whether to continue the partnership and, if so, what needs to change.
Can we share the audit results with our current agency?
Yes, this is one of the most common ways it is used. Many of our clients start a constructive dialogue with their current partner based on the audit, and a document backed by real data provides a strong basis for that discussion.
What access will be needed?
Google Analytics 4 (read access), Google Search Console, Google Ads (read access) and Meta Business Manager. We can sign an NDA, and the data is used solely to carry out the audit.
How long does it take?
The audit takes 7–10 working days from the time we receive access. The whole process (consultation, audit, closing meeting) is typically completed within 3–4 weeks.
What if we don't continue working with you after the audit?
No problem at all. The audit is a complete product in its own right: the document and the action list can be implemented with another agency or an in-house team. We do not tie the audit to any further cooperation.
Is the service available to smaller businesses?
The depth of the audit is best suited to businesses with annual revenue above HUF 50 million. For smaller businesses, we recommend our other services.
Services
Our other services
Full-service, premium online marketing for small and medium-sized businesses.