Background
A service provider approached us because they wanted to achieve better results with their website. The site was built on WordPress.
The work
As usual, we started with an SEO audit. Based on the audit, we prepared an SEO roadmap listing the most important technical and content tasks in order of priority.
The roadmap showed the client in advance what the tasks were and roughly how long fixing them would take. We strongly recommended around 40 hours of work so that the site could start achieving results.
Once the order was placed, we got to work. The work phases were as follows:
- SEO audit and roadmap
- Basic WordPress settings, installation of the necessary SEO plugins
- Identifying and eliminating low-quality pages
- Full switch to HTTPS
- Improving page speed
- Keyword research and building the menu structure
- On-page SEO: content optimisation of the pages
- Replacing JavaScript-based delivery
- Footer SEO: optimising the website footer
Results
Link building and new content production have not started yet, but judging by the results, I don’t think the client will have any doubts about continuing.
Takeaway
Often only a small investment is needed to improve a website’s position in search results.
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