Background
A service provider contacted us to achieve better results on their site. The website was a WordPress site.
Work
As usual, the job is one with SEO audit we started Based on the audit, an SEO roadmap was prepared, which included the most important technical and content tasks in order of importance.
From the roadmap, the customer saw in advance what the tasks were and how long it would take to fix them. Roughly 40 hours of work was what we strongly recommended for the site to achieve results.
After ordering, we started work. The work phases were as follows:
- SEO Audit and Roadmap
- Basic WordPress settings, installation of necessary SEO plugins
- Identifying and eliminating low-quality sites
- Full transition to HTTPS service
- Accelerate page speed
- Keyword research and menu structure creation
- On-page SEO: content optimization of websites
- Replacing Javascript-based services
- Footer SEO: optimization of the footer of the website
Result
Link building and production of new content has not yet started, but after seeing the results, I think the client will have no doubts about continuing.
A lesson
Often, only a small investment would be needed to improve the position of their website in the search engine.