Migrating a custom online store to UNAS

What does a 16-year-old custom-built online store do during the quiet summer season? It moves to UNAS! In this case study I present the migration of the custom-built SportOutletStore.hu online store to UNAS.

Background

I have known Attila for a long time. He has been running several online stores for many, many years. He is an old hand. He contacted us a few years ago, I think about a Merchant Center suspension. Agency after agency had been unable to help him, but then we came along.

His stores were custom-developed, and one of the drawbacks was, for example, that the tracking was not in order – and, as it later turned out, there was no shortage of security problems either. I told him even then that it would be worth considering a move to UNAS, because the era of custom-built online stores is slowly coming to an end. He was afraid to get started, but now he regrets not doing it sooner.

The tasks

As these are clothing products, a single product is available in several sizes and colours, so the number of products was significant. We split the migration into two parts. One task was building the new store’s look and functionality, while in the background the custom-developed ERP had to be connected to UNAS. For the latter we chose Connestic, because they can automate any connection between UNAS and an external system in no time.

While the guys were working on the data connection and synchronisation, we did the following:

• customising the template to specific needs
• migrating static pages
• configuring UNAS settings
• setting up product relationships
• custom product pages
• transferring the existing customer database
• setting up payment and shipping details
• SEO and analytics settings, connecting conversion tags
• integration with external systems
• handling redirects