Background
1 year ago, immediately after the launch of the online store, the client entrusted the entire online marketing to our team. It is a perfect example of starting SEO projects. We had to bring the online store into a strong competitive environment, but the client gave us everything for this!
Work
Unfortunately, the webshop was created with the Shoprenter engine, which I think is not the best engine choice to put it mildly and significantly slows down organic development, but we were forced to start with it. The engine change has been ongoing since then.
The menu system and content determined on the basis of keyword research, and the regular premium link building it brought results quickly. SEO was supported by the PPC team, as well as the Social and Content team.
Result
The picture below speaks for itself. While others are struggling to get their pages indexed by the search engine at all, we can see continuous and stable growth here. At the moment, we are at the point where, having overtaken the small ones, we are just now losing the second of the two biggest competitors.