Background
A year ago, right after the online store launched, the client entrusted our team with all of its online marketing. It is a perfect example of a start-up SEO project. We had to bring the store into a highly competitive environment, but the client gave us everything we needed to do so!
The work
Unfortunately, the webshop was built on Shoprenter, which in my opinion is, to put it mildly, not the best choice of platform and significantly holds back organic growth, but we had no choice but to start with it. The platform change has been in progress since then.
The menu system and content defined on the basis of keyword research, together with regular premium link building, quickly delivered results. SEO was supported by the PPC team as well as the Social and Content teams.
Results
The image below speaks for itself. While others struggle to get search engines to index their pages at all, here you can see continuous and stable growth. We have now overtaken the smaller players and are just passing the second of the two largest competitors.
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