Background
One of my very first clients, who, given their size, recognised the importance of analytics and SEO. The task was to increase the portal’s organic traffic and make the analytics data more accurate so that we could make the right business decisions.
The work
Thanks to regular SEO audits and an excellent development team, serious technical errors were fixed on an ongoing basis. All old and new content was optimised following keyword research, and the editorial team received regular training in keyword research and SEO copywriting.
Results
Today the portal has more than 1M visitors a month. Optimising the new sections brought significant organic traffic. By training the editorial team, we achieved the most spectacular SEO result of my career.
The site, which until then had received 1,000–2,000 organic clicks a day, began to improve rapidly; at times a single article reached 75,000 clicks a day. And today some articles reach 135,000 clicks a day!
The image below shows the organic improvement of an existing, older section after optimisation. Daily clicks went from 200 to 5,000. (Yes, you are reading the impressions figure correctly 🙂 )
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