Premium window and door manufacturer SEO case study

Background

Our client is a Budapest-based company that manufactures premium windows and doors. Our work together began exactly 2 years ago, in May 2024. They approached us because they were disappointed with their previous agency and wanted to achieve impressive results. Let’s look at where this collaboration has led, in the language of numbers.

SEO audit

We have already described this in detail in our earlier SEO case studies, so we only mention it briefly here: we start every search engine optimisation project with a comprehensive SEO audit. This review covers more than 250 criteria, uncovers the website’s technical, content and link profile issues, and turns further opportunities into an action list. We work through these within monthly planned sprints.

Work carried out

Be warned, the list is long: we fixed technical errors (internal redirects, links pointing to non-existent pages, handling broken links reported in Search Console), improved page speed, fixed on-page issues (meta title and meta description errors, H1–H2 headings, alt texts) and optimised the content with software tools. We carried out thorough keyword research and used it to define a new, more structured menu system. For this, we created new keyword-optimised landing pages, wrote their copy ourselves and then fine-tuned them based on data. We strengthened internal linking and also started acquiring links from external sites.

Results

In practice, we managed to double organic traffic every year, without counting brand keywords. We based this solely on non-brand keyword searches. Unfortunately, Search Console only shows data for the past 16 months, so we can no longer show readers the doubling in the first year, but the results of the following year can be seen below in terms of impressions, clicks and average position.