Financial services site in English

Background

The client provides financial and company management services in English-speaking markets. They contacted us because, for almost a year, their site had shown steadily declining organic results, and over that period it had dropped more than 40 positions for its main keyword.

The work

The work started with the usual SEO audit. It quickly became clear that the decline had been caused by a botched template change. The problem was made worse by the fact that the faulty change had happened more than half a year earlier, and since then the previously indexed pages had also dropped out of the index, so their history was lost.

After the technical fix of the template came keyword research and competitor analysis, and then I focused on the content. I also used artificial intelligence for the copywriting, as this technology is already quite advanced for English-language content.

Result

With the template change, the site began to improve dramatically and is starting to regain its former rankings. This was reinforced by optimising all pages, thanks to which organic traffic has already increased fivefold, and positions keep improving.

The other image shows that, thanks to proper SEO work, the site climbed into the TOP 5 for its main keyword from its previous position of 35–40, and further improvement is expected, as link building has not even started yet.