Background
The client provides financial and company management services in English. The reason for the inquiry was that his site had been showing steadily deteriorating organic results for almost a year, and in addition, the site had fallen more than 40 positions with the main keyword during this time.
Work
The work started with the usual SEO audit. Here, it soon became clear that the cause of the deterioration was a faulty template change. The problem was only aggravated by the fact that the faulty switch was more than half a year ago and since then the previously indexed pages were also dropped from the index, so their history was lost.
After technical correction of the template keyword research and competitor analysis followed, and then I concentrated on the content. During text writing artificial intelligence I also used it, as this technology is already quite advanced in English-speaking countries.
Result
With the replacement of the template, the site started to improve dramatically and is starting to regain its previous rankings. This was confirmed by the optimization of all pages, thanks to which organic traffic has already increased fivefold, and the positions are constantly improving.
The other picture shows that, thanks to proper SEO work, the main keyword from the previous position of 35-40 the site entered the TOP5, and further improvement is expected, because we are not even talking about link building.