Background
We taught the online editorial staff of a major trade portal to observe and follow the basic SEO rules, while we constantly corrected the technical errors of the site. They were introduced to the concept of keyword research during article writing and received more SEO text writing instruction.
Result
In the beginning, the portal received negligible traffic from the Google News and Discover interfaces, but thanks to continuous optimization and excellent editorial work, more and more articles managed to get on these interfaces. The picture shows a case where a single article, 135,000 visitors were brought in from Discover traffic in one day!
A lesson
If you have your own editorial office or regularly post news, then with some basic SEO practices, you can bring in your monthly organic visitors in as little as one day.