Background
We taught the online editorial team of a major industry portal to observe and follow the basic rules of SEO, while continuously fixing the site’s technical issues. The team learned the concept of keyword research for article writing and received several training sessions on SEO copywriting.
Result
Initially the portal received negligible traffic from Google News and Discover, but thanks to continuous optimisation and excellent editorial work, more and more articles made it onto these surfaces. The image shows a case where a single article brought in 135,000 visitors from Discover traffic in one day!
Takeaway
If you have your own editorial team or post news regularly, a few basic SEO practices can bring in your monthly organic visitor count in as little as a single day.
Would you like more traffic from Google News and Discover?
Ask for a free consultation: we will review your situation and put together a tailored plan based on your goals.
