Budapest veterinarian SEO case study

Background

Our client is a veterinarian in Budapest who approached us to replace their website – built years ago and long since outdated – with a modern, responsive (mobile-friendly) website that would also rank better in Google search and so attract more relevant visitors.

WordPress website

We can say with confidence that today the best SEO results for service websites can be achieved with the WordPress CMS. That is why there was no question about choosing this platform. We started the joint work by selecting a professional theme that meets our criteria in both mobile and desktop view. We then installed the necessary plugins and configured them professionally for the purpose.

SEO workflows

Every SEO project starts with detailed keyword analysis and research, which serves as the basis for writing the website's text content. WordPress is unbeatable in technical SEO, so the main focus was on setting up the on-page (content) elements – meaning appropriate meta title and meta description values, headings (H1–H6), a suitable keyword ratio and so on.

To be on the safe side, before handover we ran a crawl of the site to make sure that no errors remained in the source code. Naturally, as the URLs changed, we properly handled the necessary redirects (301 redirects) from the old URLs to the new ones.

After the website went live, the off-site SEO work also began: link marketing activity started (to strengthen the link profile). The site received not only link building through PR articles; to achieve a varied link profile, we also created posts on forums (e.g. Reddit) and linked from them. The results speak for themselves:

• After going live and reindexing, you can clearly see when the switchover happened
• We doubled organic traffic compared with the same period last year (all with a 5-hour-per-month SEO package)
• The previously erratic average position also improved a great deal and stabilised