Background
The client is a restaurant in Budapest, who contacted us because its new website, which was recently created, cost a lot of money, but it does not bring the expected results. It does not appear in the right place for important keywords, but there are subpages that are not indexed either.
SEO Audit
The job is usually one with SEO audit we started Our SEO Audit includes a full-fledged SEO analysis, which we prepare based on the data of several professional paid software and many years of SEO experience. The audit consists of 50+ pages, depending on the size and condition of the site, and includes all technical and content errors, as well as competitor analysis.
During the audit, it quickly became clear that the problem is probably with the website’s engine. It is Angular JS based on Many developers like to use this engine because it is “cool”, fast and “modern”, but they are not aware that it is not search engine friendly at all.
If you read a little further, it is considered a poorly optimized engine, which Google does not like. Unfortunately, we already had experience with such websites with a previous client. He refused to change and we could not achieve results with him, so we specifically recommended changing the engine.
WordPress website
Based on the audit, our client realized that he would need a new website, but at the same time he wanted to keep the current design. Respecting the needs, our WordPress developer created the new website in compliance with SEO rules. After installing and setting up the usual WordPress SEO plugins, we went live with the new site.
Result:
The results speak for themselves: all important pages were immediately included in the index, 30-40 position improvements appeared on each keyword. All this is just because of the engine change, the content SEO hasn’t even started yet.
Content optimization and link building
The real SEO work could begin after the technical errors were eliminated. After the essential keyword research, we start to optimize the existing subpages, and then we produce new posts on a weekly basis based on a defined content strategy.
After the site was both technically and content-wise in order, it was time to continue for link building. The professional link building strategy continuously strengthened the backlink profile of the entire website, so the page appeared in good positions for more and more keywords.
Local SEO
The essence of Local SEO is for the restaurant to appear as often as possible and in the best possible position during local searches. Although the restaurant had a lot of positive reviews, this alone proved to be insufficient in local searches. From the very beginning, we tried to focus on strengthening local searches, so this was also part of the content strategy.
Result:
Thanks to the mobile and user-friendly website, content optimization and link building, as well as numerous reviews, the restaurant has achieved better and better rankings in local searches.