Budapest dentist SEO case study

Background

A dentist in Budapest contacted us wanting more bookings in their calendar. The client asked for immediate results, so Google Ads management was the first option on the table, but we also pointed out the benefits of search engine optimisation. The client accepted our discounted offer, and so received 5 hours of SEO a month alongside PPC management. Our task was SEO and PPC management.

SEO audit

As with every client, we started the work with an SEO audit. The SEO audit is a comprehensive SEO analysis that we prepare manually, based on data from several professional paid tools and many years of SEO experience. The 40-page document covers every technical and content issue, as well as a competitor analysis.

The audit found only a few technical issues, which could be fixed quickly as “low-hanging fruit”. The website was built on a relatively good engine (WordPress) and template. The shortcomings lay rather in the structure, the content and the link profile.

Content optimisation and link building

The website’s structure had to be changed, because a single-page (one-pager) website will never be able to rank well for as many keywords as a properly structured site split into menu items.

During keyword research we determined what was worth creating categories for, and also put together a list of topics that could be blogged about. We created the subpages, optimised them, and then optimised them again with software.

Once the structure was in place, all that remained was regular posting and link building. Several relevant posts were produced every month, which we supported with link building.

Local SEO

For a dentist it is essential that the practice appears as often and in as high a position as possible in local searches. From the very beginning we tried to focus on strengthening local search, so this was also part of the content strategy.

Result

As we are only talking about 5 hours a month, we did not expect miracles either, but as the images show, “slow and steady wins the race”: we achieved great results in one year.

Just imagine: had the client started with a “normal package” (10 hours a month), reaching this result would have taken much less time.

Thanks to the mobile- and user-friendly website, content optimisation and gradual link building, the practice also achieved better and better rankings in local searches.