Background
A dentist from Budapest contacted us saying that he would like to have more appointments in his calendar. The client asked for immediate results, so Google advertising management came up first, but we also drew attention to the advantages of search engine optimization. He accepted the discount offer, so in addition to the ad management, he also received 5 hours of search engine optimization service per month. Our task was search engine optimization and advertising management.
SEO Audit
The work is the same for every customer with SEO audit we started The SEO Audit includes a comprehensive SEO analysis, which we prepare manually based on the data of several professional paid software and many years of SEO experience. The 40-page material contains all technical and content errors, as well as the competitor analysis.
During the audit, we found only a few technical errors, which can be quickly corrected as “low hanging fruit”. Your website is built on a relatively good engine (wordpress) and template. Shortcomings were more in the structure, content and link profile.
Content optimization and link building
The structure of the website had to be changed, because a “one-pager” website will never be able to appear in a good position for as many keywords as a properly structured page divided into menu items.
During the keyword research, we determined what is worth creating a category for, and a list of the topics that can be blogged about was compiled. We created the subpages, optimized them, and then re-optimized them with software.
After the structure was completed, all that remained was regular posting and link building. Several relevant posts were created every month, which we supported by link building.
Local SEO
In the case of a dentist, it is essential that the practice appears as many times as possible and in the best possible position during local searches. From the very beginning, we tried to focus on strengthening local searches, so this was also part of the content strategy.
Result:
Since we are only talking about 5 hours per month, we did not expect miracles, but as you can see from the pictures, “even slow water washes the shore”, we achieved beautiful results in one year.
You can imagine that if the client had started with a “normal package” (10 hours per month), it would have taken much less time to achieve this result.
Thanks to the mobile and user-friendly website, content optimization and gradual link building, the practice achieved better and better positions in local searches.
