Update: After the publication of the case study, the motor manager of the affected online store contacted me with a lawyer’s summons for breach of reputation, so for the sake of peace, I will not write down the name of the online store motor. The case study below was made after migration from the client’s official Google Search Console account in the month of June 2025.
We have already moved many online stores to UNAS, but we never had time to prepare a case study of the results. We are now replacing this.
History
Our client contacted us saying that he had canceled his previous online store subscription, because he was not satisfied with the ad management and that he should very quickly move the store to another engine and take over the marketing. Very quickly here meant 2 weeks.
Indexing
The first noticeable change is that, although we operate with the same product range as before, Google has started to index many more pages. This is because the algorithm can probably better map the structure and products under the UNAS engine. More indexed pages naturally attract more views and clicks.
Speed and quality
What is a very rough change is that the previous average server response time of 1000 ms has decreased to around 200 ms. This clearly shows that UNAS servers are much faster. And speed is one of the most important expectations for an online store.
But UNAS is not only faster. As we can see, the Core Web Vitals indicators also turn beautifully green after the transition. As you can see, low-quality pages dominated before, but after moving, they disappeared.
Snippets, diagrams
Structured data and schemas are also critical elements of an online store. Especially now that our product can also appear in AI responses. Under UNAS, the breadcrumbs and the most important product snippets also started to appear nicely, while they were nowhere before.
I think the pictures speak for themselves, which is why we think UNAS is better!
