Moving an online store to UNAS: case study

Update: After this case study was published, the managing director of the online store platform concerned contacted me with a lawyer’s letter alleging damage to their reputation, so for the sake of peace I am not naming the platform. The case study below is based on the client’s official Google Search Console account after the migration, in June 2025.

We have moved many online stores to UNAS, but we never had time to write a case study about the results. Now we are making up for it.

Background

Our client approached us after cancelling their previous online store subscription because they were not satisfied with the ad management, and they needed the store moved to another platform very quickly, with us taking over the marketing. “Very quickly” here meant 2 weeks.

Indexing

The first striking change is that, although we are working with the same product range as before, Google started indexing far more pages. This is because on the UNAS platform the algorithm can probably crawl the structure and the products better. More indexed pages naturally bring more impressions and clicks.

Speed and quality

A really dramatic change is that the previous average server response time of 1,000 ms dropped to around 200 ms. This clearly shows that the UNAS servers are much faster. And speed is one of the most important requirements for an online store.

But UNAS is not just faster. As we can see, the Core Web Vitals metrics also turned a lovely green after the switch. As you can see, poor-quality pages used to dominate; after the migration they disappeared.

Snippets and schema

Structured data and schema are also critical elements of an online store, especially now that our products can appear in AI answers too. On UNAS, breadcrumbs and the most important product snippets started to appear nicely, whereas previously they were nowhere to be seen.

I think the images speak for themselves – this is why we think UNAS is better!