Background
For every PPC client we prepare a trend calendar showing which products are searched for most, and when, and when it is worth promoting them prominently. It clearly showed that the boot season runs from August to November.
The work
Once the marketing team had put together a strong promotion, at the beginning of July we decided to launch a Facebook campaign for it, even if only on a low flame. Our aim was to get the campaign running as early as possible so that it could collect data and complete its learning phase before the season.
Results
As expected, not many people were looking for boots in July, but then in August things took off! It is only September, but the campaign is already returning 65x. This month, in 12 days, we have so far generated HUF 1.2 million in revenue from HUF 19,000, and the season is only just getting going.
Lessons learned
- Launch your campaign earlier rather than later, so that the algorithms have time to learn and get ready.
- Accurate conversion tracking and reliable data are a basic requirement for every campaign!
- Often a small free gift is enough – you do not necessarily have to discount the price!
Would you like a similar return from your ads?
Request a free consultation: we will review your situation and put together a tailored plan based on your goals.
