Follow the work of your SEO expert!
We often come across the case that, although the company has its own SEO expert or agency, it still has no idea about the state of its website, its organic results, the impact of linkbuilding or the situation of its competitors.
AdOps Digital has therefore created an SEO dashboard, in which the results of the search engine optimization work can be monitored on a monthly basis.
What is SEO dashboard?
The SEO dashboard is a monthly automatically updated visual tool that allows businesses to easily follow the SEO performance of their site and key performance indicators (KPIs) using various graphs, tables and other visualizations.
Why is it needed?
Companies typically don't have the expertise or time to effectively track their SEO results. At best, the SEO experts and agencies they hire work to increase the organic results of the website, but clients don't always have a way to track the results. The SEO dashboard allows companies to see what results professionals are achieving.
Regular reporting has many benefits for both clients and SEO experts. On the one hand, it helps companies understand the results of SEO work, and on the other hand, it helps experts determine which optimization strategy works best.
What does the dashboard contain?
Various reporting options are available in the SEO dashboard. In 17 sections, on a monthly basis, the following data are updated automatically:
Search Console: General Summary
All the important indicators from the Google Search Console interface, with a graphical display that can be interpreted normally.
Position Tracking: position evolution of monitored keywords
Displaying the position of the predefined most important keywords on a graph
Competitors: average positions, visibility and distribution
From the report, we can find out who the real organic competitors are and how much of the pie they are cutting. What is their average position compared to us and who appears in the top positions with the most keywords.
Backlink profile: Result of link building, tracking of referring domains and backlinks
We can get to know the backlink profile of our website, how strong the domain is, how it changes on a monthly basis, how many new domains refer to us every month, how many and of what quality with new backlinks.
Technical SEO: tracking technical errors on a monthly basis
A crawler goes through the entire website every month and collects all technical errors. These can be tracked in diagrammatic or tabular form.
On-Page SEO: tracking content errors on a monthly basis
The crawler collects and displays not only technical errors, but also content errors.
SEO KPI / ROI: how much it pays to spend on SEO
In addition to the basic KPI indicators, it becomes clear how much it is worth spending on SEO.