Google Ads, Facebook and TikTok advertising management (PPC)

What is Google Ads?

Google Ads is an online advertising platform provided by Google for advertisers. It allows advertisers to display ads on their search network and partners when they search the web for relevant keywords.

Online advertisers can set campaign goals, budgets, and customize ad delivery, such as ad placements, audiences, interests, and ad formats.

With CPC campaigns, advertisers pay Google only when users click on ads, which usually appear above or next to search results. Google Ads helps online advertisers find the right target audience, increase traffic and conversions, and use their advertising budget more effectively.

Who should advertise on Google search?

If a business is looking to increase its online presence, it may be worth advertising on Google. Through Google's advertising platform, targeted ads can be created for users who are actively searching for specific products or services.

This provides an opportunity to expand the customer base, increase sales and maximize profits. If the listed goals are important to your business, you may want to think about advertising in the Google search engine.

Why should we advertise on this advertising platform?

There are several reasons why it is recommended to advertise on Google's advertising platform:

How does Google Ads work, what does the auction system mean?

Ads is an online advertising platform that allows companies to advertise on Google's search engine and other websites in its network. Ads are published through an auction system. Read how Google Ads works.

Working of auction system is simple: advertisers compete for the keywords they want to display their ads on. In addition to the bid price, Google also takes into account your relevance and click-through rate when displaying ads. If an advertiser bids on keywords that have less competition and their ad is more relevant and has a higher click-through rate, they have a better chance of getting their ad displayed.

Advertisers can customize their target audience, timing and budget in ad campaigns. You only have to pay for the ads if someone actually interacts with the ad, i.e. clicks on it, visits the page or buys something.

What is the quality indicator?

The Quality Score is important plays a role in the Google Ads auction system, as it is one of the most important elements that determines the position in which a given ad appears in the Google search engine and on other websites.

The score ranges from 1 to 10 and is determined by three factors: keyword relevance, ad quality, and landing page quality.

Keyword relevance indicates how well the keyword matches the ad, ad quality indicates how attractive and relevant the ad is to users, while landing page quality indicates how useful and relevant the page is to users for those who click on the ad.

Ads with a high Quality Score have a better chance of appearing in a better position than those with a lower Quality Score. Quality Score helps advertisers create more efficient and effective advertising campaigns.

Google ad prices - how much does it cost to advertise?

Unfortunately, a general answer to this question cannot be given, as prices depend on many factors. The price of the ad depends, for example, on the selected keywords, the set targeting, the type of ad, or how strong the competition is in the given industry.

Pricing basically works by advertisers selecting keywords and setting their ad budget, and then Google allocates ad slots to advertisers bidding on those keywords.

Prices can usually be calculated according to cost per click (CPC) or cost per thousand impressions (CPM). It is important to know that prices are constantly changing due to the competitive situation and changes in supply and demand. You can read more about pricing and budgets here.

Where can we appear with an ad?

Google Ads can appear in a number of places: on Google Search, on the Google Display Network, as well as on YouTube and other search engines and websites.

What are the targeting options?

Google Ads provides a number of targeting options, with which advertisers can more effectively target their ads to interested parties. Targeting options include search keywords, interests, demographics, location, and devices.

What does a remarketing campaign mean?

A remarketing campaign is a targeting option in Google Ads that allows advertisers to show ads to users who have previously visited a given website or application.

The essence of remarketing targeting is that by displaying ads again, visitors are reminded of the specific product or service and increase the chance that they will return to the page and make a purchase.

Remarketing campaigns offer several options for fine-tuning your targeting, such as targeting based on pages or products, and targeting users at different stages of the purchase process.

This targeting allows advertisers to reach their target audience more efficiently and effectively, increase page traffic, and increase conversion rates.

How is a Google campaign structured?

Starting a Google Ads campaign usually consists of the following steps:

Testing and optimization

In order to optimize the effectiveness of the campaign, the effectiveness of the ads and the conversions generated by them must be constantly monitored. Ads, keywords and settings need to be tested and fine-tuned to ensure the campaign delivers the best possible results.

How can we measure the results of the campaigns?

Google Ads provides the opportunity to measure and analyze the results of campaigns. The first and most important step is to track and record conversions in your account. Tracking clicks, reach rates, and conversion rates is essential to understanding how effective your campaigns are.

One of the most important measurements for tracking and analyzing campaigns is conversion tracking. This means that visitors take some action on the website, such as making a purchase or signing up. Conversion tracking helps you understand how your campaigns are impacting your business goals and enables optimization.

When analyzing Google Ads campaigns, it is worth analyzing the data at additional levels, for example at the level of keywords, ad groups and ads. This allows you to optimize by removing low-performing keywords and ads and creating more effective keyword strategies and ad groups.