HUF 120,000 gift coupon for your first Google Ads account!
If your company has not yet advertised on Google's platforms, we have good news: Google will give you a HUF 120,000 Google Ads credit if you create a new advertising account and spend HUF 120,000! Consult our expert and don't miss this opportunity!*
Google Ads offers a great opportunity for businesses to stand out online and reach the right target audience. However, planning and managing Google Ads campaigns is a complex process and many factors must be taken into account to achieve effective and efficient campaigns. We help with this, with our Google Ads and Facebook ad management (PPC) service!
Our experienced professionals create effective campaigns, optimize ads and improve conversion rates so that our clients get the best possible results for their advertising budget.
The offer is only valid while stocks last. For the exact conditions of use, please consult our PPC expert!
Google Ads is an online advertising platform provided by Google for advertisers. It allows advertisers to display ads on their search network and partners when they search the web for relevant keywords.
Online advertisers can set campaign goals, budgets, and customize ad delivery, such as ad placements, audiences, interests, and ad formats.
Google Ads ads are on top, organic results are below
With CPC campaigns, advertisers pay Google only when users click on ads, which usually appear above or next to search results. Google Ads helps online advertisers find the right target audience, increase traffic and conversions, and use their advertising budget more effectively.
Who should advertise on Google search?
If a business is looking to increase its online presence, it may be worth advertising on Google. Through Google's advertising platform, targeted ads can be created for users who are actively searching for specific products or services.
This provides an opportunity to expand the customer base, increase sales and maximize profits. If the listed goals are important to your business, you may want to think about advertising in the Google search engine.
Why should we advertise on this advertising platform?
There are several reasons why it is recommended to advertise on Google's advertising platform:
Reaching a large crowd
Google is used by billions every day, making it perfect for expanding your online presence and broadening your potential customer base.
Thanks to the targeting options, our ads are only shown to users who are interested in the specific products or services.
Flexible advertising strategy
Google's platform allows you to customize your advertising strategy and create customer-tailored campaigns.
Tracking and Analysis
By connecting analytics and Ads, we have the opportunity to monitor and analyze the results, so we can make decisions based on data.
Various ad formats
Google Ads provides a wide range of advertising formats, so every advertiser can find the most optimal display option for them.
Google Ads prices always depend on the current environment and this provides an opportunity for even the smallest companies to appear online.
How does Google Ads work, what does the auction system mean?
Ads is an online advertising platform that allows companies to advertise on Google's search engine and other websites in its network. Ads are published through an auction system. Read how Google Ads works.
Working of auction system is simple: advertisers compete for the keywords they want to display their ads on. In addition to the bid price, Google also takes into account your relevance and click-through rate when displaying ads. If an advertiser bids on keywords that have less competition and their ad is more relevant and has a higher click-through rate, they have a better chance of getting their ad displayed.
Advertisers can customize their target audience, timing and budget in ad campaigns. You only have to pay for the ads if someone actually interacts with the ad, i.e. clicks on it, visits the page or buys something.
What is the quality indicator?
The Quality Score is important plays a role in the Google Ads auction system, as it is one of the most important elements that determines the position in which a given ad appears in the Google search engine and on other websites.
The score ranges from 1 to 10 and is determined by three factors: keyword relevance, ad quality, and landing page quality.
Keyword relevance indicates how well the keyword matches the ad, ad quality indicates how attractive and relevant the ad is to users, while landing page quality indicates how useful and relevant the page is to users for those who click on the ad.
Ads with a high Quality Score have a better chance of appearing in a better position than those with a lower Quality Score. Quality Score helps advertisers create more efficient and effective advertising campaigns.
Google ad prices - how much does it cost to advertise?
Unfortunately, a general answer to this question cannot be given, as prices depend on many factors. The price of the ad depends, for example, on the selected keywords, the set targeting, the type of ad, or how strong the competition is in the given industry.
Pricing basically works by advertisers selecting keywords and setting their ad budget, and then Google allocates ad slots to advertisers bidding on those keywords.
Prices can usually be calculated according to cost per click (CPC) or cost per thousand impressions (CPM). It is important to know that prices are constantly changing due to the competitive situation and changes in supply and demand. You can read more about pricing and budgets here.
Where can we appear with an ad?
Google Ads can appear in a number of places: on Google Search, on the Google Display Network, as well as on YouTube and other search engines and websites.
In Google search
Our ad appears on the search results page. Advertisers can appear in the top or bottom SERP positions and can appear on both mobile and desktop devices.
Google Display Network
The Google Display Network enables advertisers to display text, image or video ads on the websites of Google partners.
We have the opportunity to appear on YouTube with paid advertising before, during and after the videos. Within this, we can choose several types of appearance.
What are the targeting options?
Google Ads provides a number of targeting options, with which advertisers can more effectively target their ads to interested parties. Targeting options include search keywords, interests, demographics, location, and devices.
We may appear to people who use keywords on Google that are related to our product or service.
We can target those who have previously shown interest in the given topic, for example, searched on the Internet or clicked on previous advertisements.
We have the opportunity to target certain demographic characteristics, such as age group, gender, occupation, lifestyle, cultural background or even income.
Our ad will be shown to people who live or stay in certain places, such as cities, countries or even specific locations.
We may limit our ads to certain devices, such as smartphones, tablets, desktop computers, or even smart watch users.
Advertisers can target users who have previously visited your website or interacted with your ad, e.g. seen or clicked on it.
What does a remarketing campaign mean?
A remarketing campaign is a targeting option in Google Ads that allows advertisers to show ads to users who have previously visited a given website or application.
The essence of remarketing targeting is that by displaying ads again, visitors are reminded of the specific product or service and increase the chance that they will return to the page and make a purchase.
Remarketing campaigns offer several options for fine-tuning your targeting, such as targeting based on pages or products, and targeting users at different stages of the purchase process.
This targeting allows advertisers to reach their target audience more efficiently and effectively, increase page traffic, and increase conversion rates.
How is a Google campaign structured?
Starting a Google Ads campaign usually consists of the following steps:
1. Definition of objectives
The first step is to determine the goal of the campaign, such as increasing sales, website traffic, or expanding your customer base.
2. Keyword research and selection
Finding and choosing the right keywords is key to launching an effective campaign. Keyword research tools can be used to research keywords and select relevant and effective keywords.
3. Creating a campaign
In this step, we create the campaigns on the Google Ads interface and select the appropriate settings, such as targeting, budget, search network and/or Display Network campaign types.
4. Creation of advertisements
Ads must be attractive and relevant to appeal to users. Both the text and visual elements of the ad should take into account the objectives of the campaign and the keywords.
5. Creating groups
Ad groups can be created based on keywords, and individual ads can be created within them.
6. Maximize clicks
Bidding strategies related to keywords and ads can be set in the campaign to maximize clicks and optimize results.
Testing and optimization
In order to optimize the effectiveness of the campaign, the effectiveness of the ads and the conversions generated by them must be constantly monitored. Ads, keywords and settings need to be tested and fine-tuned to ensure the campaign delivers the best possible results.
How can we measure the results of the campaigns?
Google Ads provides the opportunity to measure and analyze the results of campaigns. The first and most important step is to track and record conversions in your account. Tracking clicks, reach rates, and conversion rates is essential to understanding how effective your campaigns are.
One of the most important measurements for tracking and analyzing campaigns is conversion tracking. This means that visitors take some action on the website, such as making a purchase or signing up. Conversion tracking helps you understand how your campaigns are impacting your business goals and enables optimization.
When analyzing Google Ads campaigns, it is worth analyzing the data at additional levels, for example at the level of keywords, ad groups and ads. This allows you to optimize by removing low-performing keywords and ads and creating more effective keyword strategies and ad groups.
SEO case study: English-language site, organic traffic increased fivefold in one year!
Our fees are tiered based on the advertising budget spent. In addition to the fixed ad management fee, we do not charge any other expenses or commissions! For current rates, request a quote!
Can I advertise on TikTok too?
Certainly, we also work with TikTok ad management. However, it's important to know that TikTok favors fresh videos, so regular creative production is a requirement. (Yes, we can also help with video production.)
Will I receive feedback on the results?
Absolutely! Our expert colleagues maintain continuous communication with the client from campaign planning through execution to reporting. At the end of each month, we send written reports to our clients about the campaign results and recommendations.