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Background:
Our client entrusted our team with their entire online marketing strategy immediately after launching their e-commerce store one year ago. This project serves as a perfect example of starting SEO initiatives. We had to bring the e-commerce store into a competitive environment, but the client provided us with all necessary resources.
Work:
Unfortunately, the webshop was built on the Shoprenter platform, which, in my opinion, is not the best choice and significantly limits organic growth. However, we had to proceed with it for the time being, with plans for a platform switch underway.
Based on keyword research, we implemented a structured menu system and content strategy, supported by regular premium link building. The SEO efforts were complemented by our PPC team, as well as the Social and Content teams.
Results:
The image below speaks for itself. While others struggle to get their pages indexed, we have seen continuous and stable growth. Currently, we are surpassing smaller competitors and are on the verge of overtaking the second-largest competitor in the market.
