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Client goal: Reach the TOP 3 for the keyword “autószerviz Budapest” and we delivered.
Our client approached us with a clear objective: rank in the TOP 3 for “autószerviz Budapest.”
As usual, we began the project with a comprehensive SEO audit. We crawled the website, mapped out technical issues and growth opportunities, and compiled a detailed roadmap, which we tackled as part of our monthly SEO service (5 hours/month).
We started with quick-win on-page fixes — broken links (404s), missing or duplicate meta titles and descriptions, etc. But we didn’t stop at one keyword. Our goal was broader: improve sitewide visibility and rank in the TOP 10 for additional service-related keywords.
A core part of our SEO process is organic competitor research. For the keyword “autószerviz Budapest”, we noticed that all top 10 competitors ranked with their homepage, while our client was trying to rank with a service subpage. Our solution: redesign and reoptimize the homepage for this primary keyword. We retired the old subpage and professionally redirected all internal links to the new homepage.
Of course, we didn’t stop at technical fixes. We launched a content marketing strategy, writing blog posts that linked back to relevant service pages. In addition to internal linking, we strengthened the domain with external links via targeted PR article placements. This strategic link building helped boost all service-related keywords in Google rankings.
The homepage reached TOP 2 for “autószerviz Budapest”, multiple service pages landed in the TOP 10, and overall organic traffic started climbing steadily – as clearly visible in the analytics chart
