Background:
One of my very first clients recognized the importance of analytics and SEO due to their size. The task was to increase the portal’s organic traffic and refine analytics data to make informed business decisions.
Work:
Thanks to regular SEO audits and a great team of developers, serious technical issues were continuously addressed. All existing and new content was optimized after keyword research, and the editorial team received regular training on keyword research and SEO copywriting.
Results:
Today, the portal attracts over 1 million visitors monthly. Optimizing new sections significantly increased organic traffic. Training the editorial team resulted in the most spectacular SEO achievement of my career.
The page that previously received 1-2 thousand organic clicks per day saw rapid improvement, with some articles reaching up to 75,000 daily clicks. Now, there are articles achieving as much as 135,000 daily clicks!
The image below shows the organic improvement achieved after optimizing an existing section. Daily clicks increased from 200 to 5,000. (Yes, you read the numbers right!)