Background:
The client provides financial and corporate management services in English-speaking territories. They approached us due to steadily declining organic results on their website over the past year, with their main keyword dropping more than 40 positions during this time.
Work:
The project began with a standard SEO audit, revealing that the decline was caused by a flawed template switch. Compounding the issue, this incorrect switch had occurred over six months ago, causing previously indexed pages to drop out of the index, thus losing their historical data.
After fixing the template issues, we conducted keyword research and competitor analysis, followed by a focus on content. I utilized artificial intelligence in copywriting, which is advanced in English-speaking territories.
Results:
The template change led to a significant improvement in the website’s performance, with the site starting to regain its previous rankings. This was further reinforced by optimizing all pages, resulting in a fivefold increase in organic traffic and continuous improvement in rankings.
The second image illustrates that due to effective SEO efforts, the website climbed from the previous position of 35-40 to the TOP5 for the main keyword, with further improvements expected as we haven’t even started link building yet.