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Background:
We were working with an e-commerce store that had previously had negative experiences with Facebook and had abstained from advertising there for some time. They primarily ran Google Ads campaigns and emphasized SEO. However, when the crisis hit and the competitive landscape worsened, including the impact of TEMU (Total Economic and Social Impact), the client was compelled to explore additional platforms. We decided to conduct a test campaign exclusively for a selected brand.
Work:
The brief was straightforward: take 50,000 Forints and run a Facebook campaign to see what the platform could deliver. The client had the Facebook pixel installed and data ready. We also had access to a product feed filtered by brand, ideal for a standard catalog campaign.
Results:
The first few days were about learning. Initially, results were slow to come in, but by the second week, the campaign was running with a 40 ROAS (Return on Ad Spend). This was promising, but then the Facebook AI-powered algorithm kicked in, delivering unprecedented results. We achieved an 80 ROAS, which was exceptional and rarely seen.
Analytics clearly demonstrated how the campaign significantly boosted sales for the brand. Seeing these results, it was easy to convince the client to launch campaigns for their other brands immediately. As seen in the data, we achieved similar outstanding results across the other brands as well.
Lesson Learned:
It’s never wise to stick to just one platform. Your target audience may engage on platforms that may not initially appeal to you, but it’s crucial to advertise where it makes sense. Embrace artificial intelligence; the more data you have, the more successful your campaigns can be.
