Boot sale - 1.2 million revenue from 19 thousand Forints

Background:
We create a trend calendar for each of our PPC clients, which helps us track when specific products are most searched for and when it’s most effective to promote them. From this, we could clearly see that the boot season runs from August to November.

Work:
After the marketing team put together a compelling promotion, we decided in early July to launch a Facebook campaign for it, even if just at a low level. Our goal was to start the campaign as early as possible to gather data and allow the algorithm to learn in time for the peak season.

Result:
As expected, not many people were searching for boots in July, but then August exploded! It’s only September, and the campaign already has a 65x return on investment. So far, in just 12 days this month, we generated 1.2 million Forints in revenue from a 19 thousand Forint ad spend, and the season is just getting started.

Lesson:

• Start your campaign earlier so the algorithms have time to learn and prepare.
• Accurate conversion tracking and precise data are essential for every campaign!
• Sometimes, a small gift is enough as an incentive; you don’t always have to discount prices!