Black Friday 2024 - 7 Million HUF Revenue from a 70,000 HUF Ad Spend

Background
Black Friday typically falls between November 23–29, right after Thanksgiving. However, our client decided to move their campaign forward this year to November 8–10 — and it was a smart move! Most people in Hungary receive their salaries around this time, and with a well-targeted campaign, it’s the perfect opportunity to help them spend it.

What we did:

Last year, we ran a Facebook campaign with solid results, so this year, choosing Meta again was a no-brainer.
The creative was ready in time: a clear message with the essentials — discount, timing, and offer.
A Facebook post announcing the deal went live the night before the sale.

The entire 3-day campaign was built around this single post. This time, we chose to boost the post instead of launching a full ad set. We optimized the post boost for purchase conversions and targeted everyone who had visited the website or interacted with the Facebook page in the past 180 days.

The result:
We allocated the same budget as last year — 70,000 HUF (~180 EUR).
In just three days, this campaign generated nearly 7 million HUF in revenue, resulting in a ROAS of nearly 100x. Compared to last year, we achieved a 22% increase in revenue.

Key Takeaways:

• Data is gold. The longer and more precisely your Meta pixel and CAPI collect data, the better your campaigns perform. CAPI (Conversions API) alone can improve results by up to 20%.
• Advanced Matching allows for significantly more accurate targeting and tracking.
• You don’t need to overcomplicate things. One well-timed, well-targeted boosted post was enough to deliver these results.