Kérj ingyenes auditot!
Background:
We were brought in to manage the ad campaigns for a webshop operating in Austria, after the previous agency failed to set up proper conversion tracking.
Challenge:
We approached this project with caution. The webshop runs on a custom platform, conversion tracking was broken, and we had to compete in the ultra-competitive German market with high CPCs. One of our first tasks was to set up compliant consent management, analytics, and conversion tracking from scratch. It took a few months to get everything in place – just in time for the quiet end-of-year period, when this industry typically slows down.
Despite the seasonal dip, we launched Meta ads alongside Google campaigns and—most importantly—implemented Facebook’s Conversion API. The campaigns were already running in Q4, gaining momentum and collecting valuable data. The system was learning, the pixel was training.
And then came January… and boom!
Results:
The month isn’t even over yet, but we couldn’t wait to share the results: We spent just €735 on Meta Ads, and revenue has already hit €35,200.
The prospecting campaign achieved a ROAS of 110, which is a record for us as an agency. Even the boosted post delivered a ROAS of 23. not bad at all.
Key takeaways:
Always keep Meta campaigns running, even on a low budget. The data you collect can become your strongest asset when the timing is right. Implement Conversion API, it made a measurable impact on these results.
When everything is set up correctly, and data is flowing, performance becomes predictable and scale becomes achievable
