With the rapid development of the digital world, commercial models have also transformed, giving rise to the marketplace, which has now become an integral part of online commerce.
What is a marketplace?
A Marketplace is an online commercial platform where multiple sellers can offer their products or services. This distinguishes it from traditional online stores, which typically feature offerings from a single seller.
Benefits of a marketplace
- Wide selection: Shoppers can access a broad range of products from multiple sellers in one place.
- Competition: With many sellers, price competition can emerge, which benefits buyers by offering more affordable products.
- Trust: Marketplace platforms often feature reviews and ratings for both sellers and buyers, making it easier to determine reliable transactions.
How does a marketplace work?
- Listing: Sellers upload their products with all necessary details and images.
- Search & browse: Shoppers can find products using search functions or browsing categories.
- Transaction: Purchases are made through the marketplace, while the seller handles delivery.
- Review: After the transaction, both parties can rate each other, fostering a trustworthy environment.
Popular marketplaces
Some globally known marketplaces include Amazon, eBay, and Alibaba, which facilitate commerce for millions of people worldwide.
In Hungary, the most recognized marketplaces are:
- Vatera: One of Hungary’s largest and oldest online auction and fixed-price marketplaces, featuring a vast selection of new and used items.
- Jófogás: Another popular platform offering new and second-hand items. After merging with Vatera, they have become the market’s two biggest players.
- Meska: A marketplace specialized in handmade products from Hungarian artisans.
- MALL.HU: Originally a Czech online store, it has grown in popularity in Hungary, offering a variety of products similar to international marketplaces.
- eMAG: One of Hungary’s largest online stores and marketplaces, offering a wide range of products.
- Favi.hu: A marketplace platform offering furniture and decorative items.
The Marketplace is not just an online commerce model but a comprehensive system that benefits both sellers and buyers. As the digital age progresses, more platforms like these are emerging, forming the foundation of the future of e-commerce.
Tips for selling on a marketplace
- Take high-quality photos of your product with a clean background.
- Capture the entire product, and focus on important details if needed.
- Provide multiple angles to highlight key features.
- Ensure good lighting.
- Always use original photos of your own product, not images from the internet, to give buyers a true sense of the item’s condition.
- Write unique descriptions for every product!