What is Google Analytics?
Google Analytics is an easy-to-use, free web analytics tool that anyone can access after registration. It’s not only known as an excellent analytics tool but also integrates seamlessly with most Google products like Google Ads and Search Console.
Although Google Analytics is free, it perfectly meets all web analytics needs.
To activate the service, you need to insert a small code snippet into your website’s source code, which you receive during registration, provided you register with a Google account (e.g., ….@gmail.com).
For basic functions, simply inserting the provided code into your website’s source is sufficient, but for more advanced features, deeper technical knowledge is required. If you’re stuck with Google Analytics setup, feel free to ask for help from our expert!
Why choose Google analytics?
- Free of charge
- Easy to use
- Ideal for websites of all sizes and traffic levels
- One of the best tools available on the market
- Reliable and secure
- Allows comparison, analysis, and tracking of campaigns
- Numerous micro and macro conversions can be set, and GA4 offers advanced audience creation features
What can it be used for?
With Google Analytics, you can access valuable data, such as:
- Number of visitors and behavior: Learn how many visitors you have and how long they stay on your website.
- Traffic sources and channels: Identify which channels bring in the most visitors and which lead to your top clients.
- Geographical data: Discover which regions your visitors are coming from.
- Popular pages: Find out which pages are viewed the most and whether visitors are landing on the pages you want them to see.
- Time trends: Track when your site experiences the highest traffic and how it has changed compared to previous weeks.
- Navigation analysis: Assess how easily visitors can navigate your website.
- Conversion rates: Measure how many visitors turn into buyers or subscribers.