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DR – Domain rating

AdOps Digital > Dictionary > DR – Domain rating

What is domain rating?

The DR (Domain Rating), similar to the DA (Domain Authority) score developed by MOZ, is an internal metric within the Ahrefs tool. This score reflects the quality of a website’s backlink profile, measured by Ahrefs.

Ahrefs has earned a strong reputation in the SEO (Search Engine Optimization) and link-building field. The use of this online tool helps website owners and SEO professionals track and improve their website’s performance.

Ahrefs DR metric

The DR score ranges from 0 to 100. The higher the number, the stronger the backlink profile of the website, as per Ahrefs’ data. 

However, a high DR score doesn’t necessarily mean the website is more valuable for your purposes compared to others.

DR and relevance

If you receive a link from a site with a DR score of 10, which only links to three other sites, it may be more beneficial than a backlink from a site with a DR score of 80 that links to thousands of other sites.

It’s essential to understand that the DR score has no direct connection to Google’s algorithm. Instead, it can be used as a guide to select potential link-building partners to acquire valuable backlinks.

Reliability and Limitations

Unfortunately, the Ahrefs algorithm can be manipulated, which means the DR score might not always accurately reflect the true quality of a website’s backlink profile.

For more details on the DR metric, you can visit the Ahrefs website.


The Domain Rating (DR) is a useful metric that provides a clearer picture of a website’s quality and performance. By monitoring DR, you can identify websites with strong backlink profiles, which can aid in developing a more effective link-building strategy.

However, relying solely on Domain Rating is not enough. Other factors, such as relevance, content quality, and organic traffic, remain crucial to a website’s success.

Google’s algorithm is complex and constantly evolving, making a comprehensive SEO strategy essential.

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