DA – Domain authority

What is domain authority?

Domain Authority (DA) is a search engine ranking metric developed by MOZ that indicates how well a website performs in search engine result pages (SERPs). DA is measured on a scale from 1 to 100, with higher scores indicating a stronger presence in search engines.

The DA score is a calculated figure that takes into account several factors, with one of the main factors being the number of inbound links pointing to the website.

The importance of domain authority

While Google does not officially recognize DA as a factor in its ranking algorithm, it is still a useful metric for comparing your website to others. Websites with high DA scores are typically seen as offering strong and high-quality content to users.

If you’re curious about your website’s DA score, you can use the MOZ Link Explorer tool to quickly find out.

What is a good DA score?

Websites with high-quality inbound links tend to have higher DA scores. Smaller or lesser-known websites with fewer links will generally have lower scores.

It’s also worth noting that DA operates on an exponential scale, meaning that moving from a score of 10 to 20 is easier than going from 20 to 30. As expected, new domains typically start with a score of 1.

It’s not necessary to aim for an immediately high DA score, but it’s beneficial to work toward achieving a better score than your direct competitors. DA is a valuable metric for link building and identifying high-quality domains.

In summary, Domain Authority is an important metric for evaluating a website’s ranking potential, but remember that other factors also influence performance. Providing strong and relevant content remains key to a successful website.