Search engine algorithms consider various factors when ranking websites, and one of the most critical elements is the backlink profile. Dofollow links have been crucial for SEO since the early days and continue to play a significant role in search engine optimization today.
By default, all links on the internet are Dofollow links unless marked with a Nofollow attribute.
Google’s guidelines previously recommended that paid advertisements and comments contain links marked with the Nofollow attribute to prevent them from passing “link juice” or influencing search rankings.
Initially, Google made a clear distinction between Dofollow and Nofollow links, stating that only Dofollow links would pass on ranking power. Nofollow links were not considered influential for ranking purposes.
However, according to recent announcements, Google no longer strictly differentiates between the two types of links, as both are now considered signals (“HITs”) in their algorithms. Nonetheless, in practice, having a higher ratio of Dofollow links is still beneficial for SEO.
Here is an example of a Dofollow link:
<a href=”https://ad-ops.hu”>click here</a>
And the Nofollow version:
<a href=”https://ad-ops.hu” rel=”nofollow”>click here</a>
The importance of dofollow links
For a backlink profile to be considered healthy, the ratio of Dofollow links should be higher than that of Nofollow links. Search engines like Google take into account both the quantity and quality of Dofollow links when ranking websites. The more high-quality Dofollow links your site receives from relevant websites, the better your chances are of ranking higher in search results.
Dofollow links help boost your website’s authority and trustworthiness in the eyes of search engines.
However, it’s essential to note that building links should be based on quality content to ensure long-term SEO success.