What is breadcrumb?
A breadcrumb is a navigation schema that displays the user’s current location within a website. The term “breadcrumb” comes from the fairy tale of Hansel and Gretel, who left a trail of breadcrumbs to find their way back. Similarly, on websites, a breadcrumb trail allows users to see their path and easily navigate back to higher levels of the site.
Breadcrumb navigation shows the user exactly which subcategory of a website they are in. This feature helps users easily return to previous levels within the website’s structure.
The importance of breadcrumb in SEO
Breadcrumb navigation is beneficial not only for users but also for search engines, as it helps them better understand the structure of the website.
Search engines can more easily comprehend the hierarchy and relationships within the website, which improves how the content is indexed and displayed in search results.
Using breadcrumb in SEO
When implementing breadcrumb navigation, it’s important to use relevant keywords. Breadcrumb elements should reflect the structure and content hierarchy of the website.
Additionally, using keywords in breadcrumb text enables search engines to better understand the content of the website, making it more relevant in search queries.
If your website has a large, hierarchically organized structure with categories and subcategories, using breadcrumbs is particularly recommended. A good example would be an e-commerce site where products are categorized into multiple subcategories.
When a visitor lands on a product page from a search engine, the breadcrumb helps them understand which category that product belongs to.
On single-level websites, where content is not organized into hierarchical layers or groups, it may not be necessary to use breadcrumbs.
Why use breadcrumbs?
- Improves User Navigation
- Assists Search Engines
- Reduces Clicks
- Takes Up Little Space
- Reduces Bounce Rate