What is baidu?
Baidu is the most popular search engine in China and one of the largest corporations in the world. Often referred to as the “Chinese Google,” Baidu offers many of the same search features, such as image and website searches, as well as email and online maps.
Baidu’s algorithms focus on finding and ranking relevant, high-quality content, helping users fulfill their search intentions.
History of Baidu
Founded on January 1, 2000, by Robin Li and Eric Xu, Baidu quickly gained fame in China. Although it officially launched in 2005, it was profitable from day one, partly due to China’s strict digital laws.
Initially, Baidu competed with Google, but in 2010, China blacklisted Google services such as Search, Gmail, and Drive. As a result, by the end of 2013, Google’s market share in China dropped to around 1%, allowing Baidu to dominate the Chinese search engine market.
Online services and products
Baidu offers a wide range of online services and products, including email, online maps, music players, online shopping, news, and social media platforms, making it a central part of everyday life and business activities for its users.
Commercial activities
Baidu is also involved in various commercial ventures, such as online advertising, e-commerce, and online payment services. The company helps businesses establish their online presence and grow their customer base.
Baidu and the Chinese internet market
Baidu plays a crucial role in China’s internet market, holding a significant market share and competing with other search engines and tech giants. For Chinese users, Baidu is the go-to platform for search needs and accessing online content and services.
Privacy and censorship
Baidu operates under close supervision from the Chinese government, which impacts data privacy and access to certain content. The environment includes censorship, which can affect the search results and information displayed by Baidu.
Interesting facts about baidu
- Baidu means “hundreds of times” or “countless times.”
- It is the third most powerful company in China, after Tencent and Alibaba.
- Due to Chinese restrictions, many sensitive keywords are blocked, limiting access to certain content.
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