The ALT attribute is a text description that can be added to images embedded on a website. This text describes what is visible in the image.
Adding ALT text is an important step in image SEO. It serves two purposes: it helps screen readers describe the image to visually impaired users and assists search engine algorithms in understanding the image.
Here’s an example of ALT text usage:
<img src=”puppy.jpg” alt=”A puppy playing on the couch”>
When optimizing images, it’s recommended to include at least one relevant keyword in the ALT text that is relevant to the image.
The ALT text should be concise, preferably 1-2 sentences.
[…] it reviews the metadata associated with image files, such as the file name or alt text, which can also serve as a basis for the search. The search engine also evaluates the website where […]