ASO (App Store Optimization) is the process of application optimization that helps improve visibility and downloads of your app. With help of ASO, you can achieve a better ranking in relevant searches, so that interested parties can find your application more easily.
The ASO process includes keyword research, writing relevant headlines and descriptions, optimizing your app icon and screenshots, and managing ratings and reviews. All of these are aimed at improving the download rate and user experience.
ASO is a long-term strategy, but the first results can be seen within a few weeks. However, the actual effectiveness depends on the type of application, market competition and regular optimization.
No, ASO is also critical for existing applications. It can be used to improve current rankings, increase app visibility, and reach new target audiences.
The effectiveness of ASO can be measured, among other things, by the increase in the number of downloads, the improvement of search rankings and the change in conversion rates (e.g. downloads per visitor). We follow and analyze them with various analytical tools.
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