Few people are aware of the basic GDPR rules. If the cookie consent is not properly implemented on the site, or if measurement codes are accidentally run for which we did not ask the visitor for permission, then we can easily violate the GDPR rules.
The NAIH already in Hungary it examines data protection compliance with the use of Google services with special attention.
If you order a Google Analytics or Piwik audit from us, we also examine the appropriate consent management in the audit. If you only want to check GDPR compliance, request an individual offer!
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If UTM parameters are used in an internal link, the error is! I have already explained this problem in my previous post, but now I will talk about how you can find your internal links with the UTM parameter so that you can fix them.Read more
Why are the number of purchase transactions different between Google Analytics and Shopify or WooCommerce? Can something be done about it? The bad news is that there will never be 100% harmony between the two systems! There will always be discrepancies between transactions. In this post I will explain why.Read more
The Generic Event Tag is an event sending member in GTM, which is activated for a general event, collects the necessary parameters from the page's dataLayer, and then sends the event to Google Analytics. With its help, it is sufficient to define a single tag in GTM, and it is not necessary to create a separate tag for each event.Read more